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Old April 24th, 2015, 09:34 AM
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Default Aks University MBA

Will you provide me syllabus of the Master of Business Administration course of the Aks University?
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Old April 24th, 2015, 11:13 AM
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Default Re: Aks University MBA

As you want I am here providing you syllabus of the Master of Business Administration course of the Aks University.

Programme : MBA
Duration : Two year full time
Medium : English
Minimum Required Attendance : 75 %

Syllabus :

1 semester :

Principles & Practices of Management
Individual & Organizational Behaviour
Bussiness Environment
Accounting for Managers
Managerial Economics
Bussiness Statistics
Computer Application in Management
SSD – Functional English-I
Computer application in Management (Lab)

2 semester :

Financial Management-I
Marketing Management-I
Human Resource Management-I
Corporate-Ethics, Social Responsibility & Governance
Research Methodology
SSD-Functional English-II
Spiritual Studies-Hinduism/ Islam

3 semester :

Financial management -II
Operation Research
Human resources management -II
MSMEs & Entrepreneurial development
Supply chain management
syllabus of the MBA Aks University
Course Objective: The objective of this course is to help the students gain understanding of the
functions and responsibilities of the manager, provide them tools and techniques to be used in
the performance of the managerial job, and enable them to analyze and understand the
environment of the organization.
Concept of Management
Introduction of Organization and Management, Functions and Responsibilities of Managers,
Schools of Management Thoughts, Developing Excellent Managers. Cross cultural issues in
Planning and Objectives
Nature and Purpose of Planning, The Planning Process, Principles of Planning, Types of
Planning, Advantages and Limitations of Planning. Concept and Nature of Objectives: Types
of Objectives, Importance of Objectives, Setting Objectives, Management by Objectives
(MBO), Process, Benefits and Weaknesses of MBO.
Strategies and Policies
Concept of Corporate Strategy, Formulation of Strategy, Types of Strategies. The Strategic
Planning Process, The TOWS Matrix, The Portfolio Matrix, Three Generic Competitive,
Strategies by Porter, Effective Implementation of Strategies, Types of Policies, Principles of
Formulation of Policies, Decision Making Process, Individual Decision Making Models.
Organizing and Staffing
Nature and Purpose of Organizing, Bases of Departmentation, Span of Management,
Determinants of Span of Management, Line and Staff Relationship, Line-Staff Conflict, Bases
of Delegation, Kinds of Delegation and Decentralization, Methods of Decentralization. Staffing:
Meaning & Importance.
Directing and Controlling
Direction: Meaning, Nature and Principles. Controlling: Concept and Process of Control,
Control Techniques, Human Aspects of Control, Control as a Feedback System, Feed Forward
Control, Preventive Control, Profit and Loss Control, Control Through Return on Investment,
The Use of Computer for Controlling and Decision Making, The Challenges Created by IT as a
Control Tool.
Text Readings
1. Stephen P. Robbins, David A. Decenzo, Sanghmitra Bhattacharya, 7 Madhushree Nanda
Agarwal, Fundamentals of Management, Pearson Education, 2009
2. Kreitner, Management Theory and Applications, Cengage Learning,India, 2009
3. Robbins, Management, 9th edition Pearson Education, 2008,
4 Griffin, Management Principles and Applications, Cengage Learning,India First Edition
5 Harold Koontz, O'Donnell and Heinz Weihrich, Essentials of Management. New Delhi,
TMHi, 2006
6 Stoner, Management, PHI Learning, 2008
7 Richard L. Daft, Principles Of Management, Cengage Learning,India, 2009
Suggested Readings
1 Anil Bhat & Arya Kumar Principles Proccesses and Practices 1st Edition 2008 Oxford
Higher Education
2 Satyaraju & Parthsarthy,Management Text and Cases, PHI Learning, 2009
I Semester
Objective: Objective of course is to offer understanding of basics of computer and IT
application in day to day running of business.
Unit I
Introduction to Computer
Meaning, Characteristics and Components of computer system. Hardware: Input / Output
devices, storage devices and memory. Software: System and Application Software, Compilers,
Interpreters and Assemblers. Computer Languages: (Overview). Number system.
Unit II
Operating Systems
Basic concept and types of operating system. DOS: Features, External and Internal Commands.
WINDOWS 7: Basic Operations, utilities and features.
Unit III
MS Word 2007: Word basics, formatting text and documents, working with headers, footers
and footnotes, tabs, tables and sorting, working with graphics, templates, wizards and sample
documents, introduction to mail merge and macros, Creation of letters and envelops. MS Access
2007: Database creation, screen/form design, report generation using wizard.
Unit IV
MS Excel 2007: Excel basics, rearranging worksheets, Formatting excel cells, introduction to
functions and Formulas, Excel’s chart features, working with graphics, using worksheet as
databases, Searching, Sorting and Filtering in Database, automating “what-if” projects. MS
PowerPoint 2007: PowerPoint basics, creating presentation the easy way, working with text in
PowerPoint, working with graphics in power point. Inserting various objects (Picture,
Organisational Chart, Audio, Video etc.) in slide. Adding Animation effects in slide.
Unit V
Concept of Data Communication and Networking
Networking concepts, Types of network (LAN, MAN, WAN), Communication Media, Mode of
transmission (Simplex, Half Duplex, Full Duplex), Analog and Digital transmission, Different
Topologies. Internet: Meaning, Evolution, Merits and Demerits. Internet Vs Intranet. concept of
www, e-Mail, Video- Conference, search engine.
Text Readings
1. Balagurusamy Fundamentals of Computer 1e,Tata MacGrawHill
2. Deepak Bharihoke Fundamentals of Information Technology Excel books
3. Manish Mahajan IT Infrastructure & Management Acme learning
5. Rashi Agarwal Computer Organisation and Design, Acme learning
6. P. K. Singha Fundamentals of Computer, BPB Publication
I Semester
Definition, Nature, scope of Managerial Economics, Micro Economics. DEMAND ANALYSIS:
Concept of Demand, Determinants of Demand, Types of Demand, Demand Curve, shifts in the
Demand Curve, Demand Schedule, Law of Demand, Demand Function, Elasticity of Demand:
measurement of elasticity of demand, Factors Determining elasticity of Demand, Types of
Elasticity of Demand. Demand forecasting: steps involved in forecasting, factors of Demand
forecasting, methods of demand forecasting,
PRODUCTION FUNCTION: introduction, factors affecting production, nature and types of
production function, ISO-QUANT Products: properties& Types, Iso-quant Curve Vs.
Indifference Curve, Law of Return to Scale, COST RELATIONSHIP: introduction &
determinants of Cost Function, Concept of Supply: law of supply, supply curve, Cost of
Production (total, average, marginal cost) social cost, Break Even Analysis: its Assumption,
limitation, computation. Procedure of drawing Break Even Chart: its assumption, advantages,
limitations. Linear and Non-Linear Break Even Points, application of Break Even Analysis.
MARKET STRUCTURE: Perfect competition, perfect monopoly, monopolistic competition,
oligopoly, (characteristics and pricing, demand curve under each market type), Cartels,
Sweezy’s Kinky Demand Model. PRICING THEORIES: Pricing Strategies - cost plus pricing,
multiply product pricing, price discrimination, pricing in life cycle of a product, Transfer
Pricing. Factors influencing the price, objectives of pricing policy, Advertising Budget
Approaches (Advantages and limitations)
Introduction and uses of Macro Economics, Nation Income concepts: Gross National Products –
Income, Expenditure & Value added approaches to GNP, GNP at Market price and Factor cost.
Net National Product at marketing prices and factor cost. Domestic income or product. Private
Income. Personal Income, Disposable Income, Real Income, per capita Income.
Factors influencing Investment, need and importance of capital budgeting, types of capital
expenditure, steps of capital budgeting process, methods of capital budgeting introductions only
(Pay Back Period method, Average rate of return technique, Net Present value method, Internal
Rate of return technique, profitability index method). Business cycle and economic decisions
under different phases of business cycle.
Recommended Books:
Managerial Economics - By Dr. H.L.Ahuja | S. Chand
Managerial Economics -- Theory and Application by D . M. Mithani
I Semester
Objective: The basic purpose of the course is to provide the knowledge about statistical tools
and techniques to assist the participants in better decision making.
Introduction to Statistics: Meaning, definition, scope, application, and limitations of
statistics. Frequency distribution.
Measure of Central Tendency: Mean (AM), Geometric mean (GM), Harmonic mean (HM),
weighted mean, Median and Mode, and Quartiles. Merits & Demerits of Mean, Median and
Measure of Dispersion: Meaning and Definition, Method of measure of dispersion: Range,
Quartile deviation, Mean Deviation, Standard Deviation. Correlation and Regression.
Probability: Meaning and definition of probability, Events in Probability, Marginal and Joint
probability, Binomial Distribution, Poisson and Normal Distribution.
Hypothesis Testing: Concept and formulation of hypothesis .Application of Z-test, t-test, F-test
and Chi-Square test. Time series analysis – Concept of time series, secular trend, seasonal
variation, cyclical variation, and irregular variation .Various methods of time series analysis.
Text Books:
1. Beri G.C., Statistics for Management, Tata McGraw-Hill, 13th edition.
2. Chandran J.S., Statistics for Business and Economics, Vikas Publication, 1998.
3. Render and Stair Jr, Quantitative Analysis for Management, Prentice-Hall.
4. Sharma J.K., Business Statistics, Pearson Education.
Reference Books:
1. Gupta C.B., An Introduction to Statistical Methods Vikas publication.
2. Earshot L., Essential Quantitative Methods for Business Management and Finance, Palgrave,
3. Levin Rubin, Statistics for Management, Pearson, New Delhi, 2000.


A K S University Main Block
Sherganj, Panna Road, Satna, Madhya Pradesh 485001 ‎
098932 56927 ‎ •


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