Alliance University is included among the top colleges India and offers MBA courses at the Alliance School of Business, which is positioned among the top MBA universities in the nation. The Master of Business Administration (MBA) course offered by Alliance School of Business, Alliance University, is the lead course of the School and is authorized by the International Assembly for Collegiate Business Education (IACBE), USA—a chief global accreditation body for business administration programs.

Made with most extreme care and with the participation of scholastics and specialists around the world, the educational programs offered is thorough, contemporary and forward-looking. The course is intended to outfit graduates with the aptitudes, capacities and information that will empower them to take up places of higher obligation in the corporate world anyplace, or to end up business people.

Alliance University MBA Syllabus

MBA Syllabus 2016

MBA MARKETING SEMESTER I
• Economic Analysis for Business Decisions
• Business Statistics
• Management Science
• Communication and Interpersonal Skills
• Financial Reporting and Cost Control
• Corporate Finance
• Marketing Management
• Marketing Strategy for Competitive Advantage
• Leadership and Organizational Behavior
• Human Capital Management and Audit
• Operations Management

MBA MARKETING SEMESTER Il
• Macroeconomic Environment and Policy
• Research Methodology
• Leadership Development
• Managing Innovation and Technology
• Marketing of Services
• Marketing Research and Decision Models

MBA MARKETING SEMESTER III
• International Business
• Entrepreneurship and New Venture Creation
• Business Ethics and Corporate Social Responsibility
• Professional Development
• Integrated Marketing Communication
• Product and Brand Management
• Consumer Behavior and Social Media Usage
• Retail Management
• Sales and Channel Management

MBA MARKETING SEMESTER IV
• Business Law
• Strategic Management
• Business Marketing
• Global Marketing

Contact:

Alliance School of Business, Alliance University

City Campus
2nd Cross, 36th Main
Dollars Scheme, BTM 1st Stage
Bengaluru - 560068
Karnataka, India
Mo.: +91 9886002500
Tel.: +91 80 26681444 / 4372
Fax: +91 80 26782048
Email: enquiry@alliance.edu.in

Central Campus
Chikkahagade Cross
Chandapura - Anekal Main Road
Anekal, Bengaluru - 562106
Karnataka, India
Mo.: +91 9886002500
Tel.: +91 80 3093 8100/8200
Fax: +91 80 30938040
Email: enquiry@alliance.edu.in