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MASTER OF BUSINESS ADMINISTERATION
SEMESTER - 1
Subject code & Name-MBA101&Management Process and Organisational Behaviour
Book ID-B1621

Q1. Define the terms ‘strategy’. Explain the following:
a) Corporate strategy
b) Business strategy
c) Functional strategy
Answer:

Strategy:
Strategy means the grand plan and the term is borrowed from the military which distinguished between the grand plan and actual action by calling the former strategy and the latter tactics.


Strategy in organisations can be divided into three:
Corporate strategy
Business strategy
Functional strategy

Corporate strategy:
If you are a company like TATA or BIRLA, you will have several businesses under you and a corporate headquarters which controls these.

Each of these businesses may be run by an independent company much like Tata Motors runs the vehicle business and Tata Consultancy Service runs the IT business (they both are different companies).

The corporate headquarters will have grand plans on how each business should operate. For example, it might say that that Tata Motors should design, develop, and manufacture an indigenous small car Nano or that TCS should expand business to China.


SMU (Sikkim Manipal Universty ) sample MBA Assignment