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  #2  
October 7th, 2016, 05:35 PM
Super Moderator
 
Join Date: Mar 2012
Re: AU School of Distance Education MBA

The admission into Two-year Executive MBA (Marketing) Programme offered by School of Distance Education, Andhra University is made on the basis of Merit in Admission Test and by following the Rule of Reservation as applicable.

Duration :
The Course of study for Executive MBA (Marketing) Programme through School of Distance Education shall extend over a period of two academic years.

Eligibility for the Award of Degree :
One is required to pass the examination held by University after undergoing the prescribed course of study.

5. Fee Structure:
The total fee for the course is Rs. 30,000/- out of which an amount of Rs.15,000/- at the time of admission towards first installment, an amount of Rs. 5,000/- towards second installment of the first year and the balance of Rs. 10,000/- towards second year fee in one installment are to be paid.

Course Structure

The Programme consists of the following 20 subject papers (including Project Report and Viva-Voce examination) which are spread over 2 academic years. The course structure is as follows :

FIRST YEAR
Management Process and Behaviour
Quantitative Techniques for Managerial
Decisions
Business Environment
Accounting for Management
Managerial Economics
Human Resource Management
Marketing Management
Financial Management
Operations Management
Managerial Communications

SECOND YEAR
Business Policy and Strategic
Management
International Business
Operations Research
Entrepreneurship Development & Small
Business Management
Consumer Behaviour and Marketing
Research
Services Marketing and CRM
Advertising and Brand Management
Sales and Retail Management
Project Work
Viva-Voce


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