As you want to get the syllabus of Bachelor of Business Administration at University of Lucknow so here is the information of the same for you:

Semester 1:
BBA(IB)-101 FOREIGN TRADE OF INDIA:
Unit –I
Introduction – Trade its meaning and types. Difference between internal and international trade. Theories of International Trade. India’s Internal Trade- Characteristics and Problems. Coastal trade and trade of Uttar Pradesh. Terms of Trade. Trade : Terminology
and abbreviations.

Unit-II
Foreign Trade of India – Before independence, During Planning Period, Recent trends in India’s Foreign Trade. Major Items of Exports: Composition, Direction and Future Prospects, Major Items of Imports: Composition, Direction and Future Prospects.

Unit –III
Free Trade and Protective trade policies, India’s Major trading partners. Financing of foreign trade, National Level Financing Institutions: EXIM Bank, ECGC and other institutions in financing of foreign trade, STC, MMTC, SEZ and EPZ. Export promotions.

Unit –IV
Strategy for Trade Policy in India – General Developments during planning period. Recent World trade Scenario, Recent changes in trade policy, Trade agreements – Bilateral and Multilateral Trade Agreements. GATT & UNCTAD, WTO. India’s Balance of Trade and Balance of Payments.

Books Recommended:
1) Bhagwati J. Srinivasan – Foreign Trade regimes and Economics development
2) Jaiswal Bimal & A.K.Singh – Foreign Trade of India
3) Plaekar – Trade of India
4) Salvi P.G. – New Directions on India’s Trade policy.
5) Cherrunilam F. – International Trade Export Management
6) Singh, M – India’s Export trends
7) Varshney R.L. – India’s Foreign Trade

BBA(IB)-102 BUSINESS MATHEMATICS:
Unit I:
Arithmetical progression and geometrical progression. Permutation and Combination. Bionomial theorem for a positive integral index. Matrix Algebra: Matrix operations – Addition, Subtraction and Multiplication. Transpose a matrix, Determinant of a square matrix. The inverse of a matrix. Solution to a system of equations by the adjoint matrix method.

Unit II:
Differential Calculus
Functions, limits and continuity. Differentiation Derivative of a function of one variable. Derivative of a power function. Derivative a product of two functions. Derivative of a quotient of two functions; Derivative of a function of a function; Derivatives of Logarithmic functions. Logarithmic Differentiation. Implicit functions. Local maxima and minima. Optimisation using calculus.

Unit III:
Business applications:
Derivative as a rate measure, elasticity of a function. Price elasticity of demand, price elasticity of supply. Marginal cost and marginal revenue.

Unit IV:
Rules of integration:
Integration by substitution, Integration by parts, Integration by partial fractions, Definite integral

SUGGESTED READINGS
Mongia • Mathematics for Business and Economics
Zamiruddin • Business Mathematics
Sunderasam and Jayseelam • An Introduction to Business Mathematics
Raghavachari • Mathematics for Management
Sancheti & Kapoor • Business Mathematics

BBA(IB)-103 BUSINESS ECONOMICS:
Unit- I
Definition of Economics
Adam Smith, Marshal, Robbins and Samnelson’s view. Nature and scope of Economics; Economics as a science, as an art, positive and normative science. Inductive and deductive methods of economics. Micro Vs. Macro Methods of Economics study. International Economics.

Unit• II
Theory of Consumption:
Utility analysis–law of diminishing marginal utility, law of equi– marginal utility, law of demand, elasticity
of demand. Indifference curve, analysis consumer’s equilibrium, price, income and substitution effect, consumer’s surplus.

Unit - III
Theory of production:
Production function, Isoquant Curves, producer’s equilibrium, laws of returns. Cost curves–short period and long–run cost curves. Product pricing and firms equilibrium under perfect, Imperfect competition and monopoly. Discriminating monopoly.

Unit - IV
Theory of Distribution:
Concept of Marginal productivity. Theories of rent, interest, wages and profit.

SUGGESTED READINGS:
1. Modern Microeconomics – A. Koutsoyiannis
2. Micro Economic Analysis – R.R. Barthwal
3. Modern Economic Theory – K.K. Dewett
4. Principle of Economics – M.L. Seth
5. Business Economics – S.K. Singh
6. Micro Economics Theory – J.V. Vaishampayan
7. Principles of Economics – D.N. Dwivedi.

BBA(IB)-104 ESSENTIALS OF MANAGEMENT:
Unit I
Planning:
Nature and significance of Management, Contributions of Management though, Approaches of management, Contributions of Taylor, Fayol and Barnard to Management Science Functions of a Manager Social responsibility of Managers, Values in management. The Nature of significance of Planning, Objectives, Steps of Planning, Decision making as key step in planning. The process and Techniques of Decision Making. Long Range Planning, Strategies and Policies.

Unit II
Organisation:
Nature and significance, Approaches, Departmentation, Line and staff relationships, Delegation and Decentralisation, Committee system, Department of effective organising, Staffing, nature and Significance, Selection, Appraisal and Development of Managers.

Unit III:
Directing:
Issues in managing human factors, Motivation, nature and Significance’s, Theories and Techniques, Communication Definition and Significance, The process of Barriers, Building effective communication system.

Unit IV:
Controlling:
Definition and Elements Control Techniques, Coordination, Determinants of an Effective Control system, Managerial Effectiveness.

SUGGESTED READINGS:
Essentials of Management : Harold Koontz, Heiriz, Weihrich.
Essentials of Management : R.k.Maheshwari & Bimal Jaiswal
Management, Tasks Responsibility and Practices : Peter F Druckers.
Principles and Practice of Management: L.M Prasad

BBA(IB)-105 FINANCIAL ACCOUNTING:
Unit I
Modern concept, objective and functions, accounting concepts and functions, accounting process –
a) System of Accounting
b) Recording and classifying.

Unit II
Trial Balance, Accounting errors and their rectification’s
i) Preparation of Final Accounts
ii) Adjustments in recorded transactions of :
a) Inventories
b) Depreciation
c) Bad and Doubtful Debts
d) Accruals and pre-payments
iii) Problems in Financial Statements.

Unit III
Preparation of accounting records and financial statements of companies.

Unit IV
Analysis and Interpretation of Financial Statements.

SUGGESTED READINGS
Grewal, T.S. - Double Entry Book-keeping
Agarwal, B.B. - Higher Accountancy
Shukla, M.C. - Advanced Accountany
Maheshwari, S.N. - Introductions to Advanced Accountancy

BBA(IB)-106 BUSINESS COMMUNICATION:
Unit I
Introduction to business communication, characters ties of effective organizational communication, basic forms of communication, process of communication, principles of effective business communication.

Unit II
Barriers to communication, facilitators to communication, effective listening, perception & reality, role of opinion, attitudes & beliefs, mal-functions of communication, business etiquettes.

Unit III
Forms of business communication, written communication, oral communication, non verbal communication. Technology of business communication, peculiarities of communication in Indian organizations, conflict management.

Unit IV
Conduct of meeting – agenda, notice, notes, minutes, office memorandum, office orders, press release, business letter, writing – need. Functions and kinds, layout of letter writing, types of letter writing report writing – problems, organization and techniques of writing.

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Contact Details:
University of Lucknow
University Road,
Hasanganj
Lucknow,
Uttar Pradesh 226007
India

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