Hello sir, I am Rishabh. I want you to help me by giving me some information about the list of BBA subjects and Syllabus of 3rd semester of Jammu University. Can you give me some details about it?

As you have asked about the list of BBA subjects and Syllabus of 3rd semester of Jammu University, I am giving you information about it, check below for the details

Fundamentals of Marketing
Human Resource Management
Organizational Behaviour
Introduction to Banking
Management Accounting
Workshop on Entrepreneurship Development


Fundamentals of Marketing


Unit I
Overview of Marketing: Consumer vs. Market, Meaning of Market, Types of Markets, Kinds of Goods; Evolution of Marketing; Classification of Markets: Geographical Basis, Product Basis and Competition Basis; Characteristics and Significance of Marketing.

Unit II
Marketing Environment: Need for Studying Environment, Importance of Environmental Analysis, Kinds of Marketing Environment: Economic
Environment, Political, Legal, Technological, Social and Cultural Environment; Strategies to Deal with Marketing Environment.

Unit III
Marketing Research Process: Importance of Marketing Research, Scope and Significance of Marketing Research, Types of Marketing Research:
Advantages, Limitations, Marketing Research Process. Unit IV Market Segmentation and Selecting Target Markets: Meaning of Market
Segmentation, Bases for Market Segmentation, Criteria for Effective Market Segmentation, Advantages of Segmentation, Market Targeting.

Unit V
Positioning: The Positioning Concept, The Process of Developing a Position, Positioning Strategies, Elements of Positioning; Product Concept: Basic Concept of Product, Product Differentiation, Differentiation Tools, Product Classification, Product Mix and Product Line.

For more, you can refer to the attached file

Jammu University BBA 3rd semester syllabus

Attached Files

Jammu University BBA 3rd semester syllabus.pdf (223.6 KB, 155 views)