The MBA Programmes premeditated by Bharathiar University are unique in nature with a variety of specializations. In addition to the regular MBA programme 13 MBA Programmes with a assortment of specialization are offered. These MBA Programmes are job oriented, skill oriented as well as to broaden the talents of the individual, which will suit any organization.

M.B.A.

Duration:
2 Years

Eligibility:
Graduate or Equivalent

Master of Business Administration(M.B.A.) Syllabus Bharathiar University,Coimbatore

SEMESTER – I : MBA Syllabus of Bharathiar University

1.Management Principles and Practice
2.Organisational Behaviour
3.Managerial Economics
4.Financial and Management Accounting
5.Quantitative Methods for Management
6.Executive Communication
7.Computer Application in Management
8.Elective/Diploma-I : Entrepreneur Development

SEMESTER – II : MBA Syllabus of Bharathiar University

1.Operations Management
2.Marketing Management
3.Financial Management
4.Human Resource Management
5.Quantitative Techniques
6.Research Methods for Management
7.Computer Applications in Management – Practical
8.a). Management Practical
8.b). Comprehensive Viva-Voce (Internal) #
9.Elective/Diploma: II: Entrepreneurship & Innovations

SEMESTER – III : MBA Syllabus of Bharathiar University

1.Business Environment & Ethics
2.Management Information System
3.Elective – I
4.Elective – II
5.Elective – III
6.Elective – IV
7.Summer Placement Project Report & Viva-Voce
8.Elective/Diploma-III : Legal Aspects of Business

SEMESTER – IV : MBA Syllabus of Bharathiar University

1.Strategic Management : Indian Global Context
2.International Business
3.Elective V
4.Elective VI
5.Elective VII
6.Elective VIII
7.a. Management Practice
7.b. Comprehensive Viva-Voce (Internal)

Electives for III Semester

Students can choose any four of the followings

1. Promotion Management
2. Export Management
3. Consumer Behavior
4. Rural Marketing
5. Financial Services.
6. Equity Research & Portfolio Management
7. Human Resource Development
8. Managing of Interpersonal Effectiveness
9. Events Management
10. Advanced Production Management
11. Electronic Commerce
12. System Analysis and Design
13. Integrated Materials Management
14. Quality Management Systems
15. Retail Management

Electives for IV Semester

Students can choose any four of the followings.

1. Supply Chain Management
2. Services Marketing
3. Brand Management
4. Distribution Management
5. International Financial Management
6. Principles of Insurance Management
7. Strategic Cost Management
8. Organizational Development
9. Labour Welfare and Industrial Relations (Legislations)
10. Software Project Management
11. Data Mining
12. Technology Management
13. Total Productive Maintenance
14. Total Quality Management
15. e-Marketing

Contact:

Bharathiar University,
Post Maruthumalai Main Road
Coimbatore, Tamil Nadu 641046 , India
Ph: (0422) 2428100, 2428108, 2428111, 2428114, 2422222
Fax: (0422) 2422387, 2425706