Advertising agencies handle a broad range of marketing tasks requiring people with experience and ability in overall management and specialized skills.

Categories

In all agencies, the jobs usually fall into five categories:

Account Management

Account Planning

Creative

Media

Interactive Marketing

Job Prospects & Career Options

Career opportunities in advertising include openings in advertising and publicity agencies; advertising department in private or public sector companies.

You can also do freelancing.

The job in this field is categorized into two broad areas, Executive and Creative.

Executive side includes Client Servicing, Market Research and Media Research.

Creative side consists of copywriters, scriptwriters, visualizers, photographers and typographers.

Top colleges for advertising

1. Indian Institute of Mass Communication, New Delhi

2 Makhanlal Chaturvedi National University of Journalism, Bhopal

3 Annamalai University, Tamil Nadu

4 Madurai Kamraj University, Tamil Nadu

5 Punjabi University, Patiala

6 Mudra Institute of Communication, Ahmedabad

7 Sri Venkateswara University, Tirupati

8 Guru Jambheshwar University, Hisar

9 Bharatiya Vidya Bhawan, New Delhi

10 Lucknow University, Lucknow