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  #1  
January 14th, 2016, 04:58 PM
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CBBE model MBA

Hello sir I want to know about the CBBE Model for MBA so please provide me necessary information about the same.
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  #2  
January 15th, 2016, 10:39 AM
Super Moderator
 
Join Date: Mar 2012
Re: CBBE model MBA

Customer-Based Brand Equity is defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand.

About the CBBE Model

The Customer-Based Brand Equity Model approaches brand equity from the perspective of the consumer – whether this be an individual or an organization.

Understanding the needs and wants of consumers and organizations and devising products and campaigns to satisfy them are at the heart of successful marketing.

1. Brand salience:

Created in France, L’Oréal Paris brings the sophistication and elegance derived from its French heritage to women and men all over the world.

L’Oréal Paris offers leading-edge products that out-perform the competition to people who care more about the way they look.

2. Brand Performance:

Branding Strategy of L’Oreal has enabled the company to spread its’ business not only in Europe but also in Asia and Latin America.

In the year 2005, the Brand L’Oreal was ranked first among all the cosmetics companies of the world.

3. Brand Imagery:

L’Oréal has been one of the most reputed brands in the cosmetics field.

The brand has made its presence felt in more than 100 countries, thanks to its numerous acquisitions worldwide.

4. BRAND JUDGEMENT

Few of the women in the admiring crowd realize that the trendy ”New York” Maybelline brand belongs to French cosmetics giant L’Oreal.

5. Brand Feelings:

It is customer’s emotional responses and reaction with respect to the brand.

“L’Oreal” formed in France, Paris, brings the sophistication and elegance consequent from its French heritage to women and men all over the world.

6. Brand resonance:

The L’Oreal Group has three international brands named as L’Oreal Paris, Garnier and Maybelline that offer hair care, sun care, hair coloring, skin care and make-up products.


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