Syllabus for Management in UGC NET Exam
Core group
Unit 1
• Advertising
• Business Environment
• Capital Budgeting
• Cost-output relations
• Infrastructure- Management and Policy
• Macro –economics
• Managerial Economics- Demand Analysis
• Market structures
• National Income Concepts
• Pricing Theories
• Production Function
Unit – II
• Classical and Modern Theories of Organisational Structure
• Organisational Design
• Organisational Development
• Skills and Roles in an organization
• The concept and significance of organisational behaviour
• Understanding and Managing individual behaviour personality –Attitudes, Learning, Motivation, Perception, Values
• Understanding and Managing Group Behaviour – Communication, Interpersonal and group dynamics, Leadership, Managing change, Managing conflicts, Processes
Unit – III
• Concepts and perspectives in HRM - HRM in changing environment
• Human Resource – Objectives, Process, Techniques
• Job analysis
• Job Description
• Selecting Human Resources- Induction, Training, Development
• Dispute Resolution and Grievance Management
• Exit policy and Implications
• Industrial Relations and Trade Unions
• Job Evaluation
• Labour Welfare and Social Security Measures
• Performance Appraisal and Evaluation
• Potential Assessment
• Wage Determination
Unit – IV
• Capital Budgeting Decisions
• Capital Structure and Cost of Capital
• Dividend Policy
• Financial Management – Nature, Scope
• Long – Term and Short – Term Financing Instruments
• Mergers and Acquisitions
• Valuation Concepts and Valuation of Securities
Unit – V
• Marketing Environment - Environment Scanning
• Marketing Information Systems - Marketing Research
• Branding and Packaging
• Demand Measurement and Forecasting
• New Product Development
• Market Segmentation - Targeting and Positioning
• Pricing Methods and Strategies
• Product Decisions
• Product Life Cycle
• Product mix
• Understanding Consumer and Industrial Markets
• Advertising
• Channel Management
• Customer Relation Management
• Evaluation and Control of Marketing Effort
• Marketing of Services
• New issues in Marketing
• Personal Selling
• Uses of Internet as a Marketing Medium
• Vertical Marketing Systems
Unit – VI
• Demand Forecasting for Operations
• Determinants of Product mix
• Faculty Location
• Layout Planning and Analysis
• Production Planning and Control
• Production Scheduling
• Role and Scope of Production Management
• Statistical Quality Control
• Time and Motion Study
• Work measurement
• Decision Theory
• Duality
• Inventory Control
• Linear Programming
• Markov Analysis
• PERT / CPM
• Queuing Theory
• Role and Scope of Operations Research
• Sensitivity Analysis
• Transportation Model
Unit – VII
• Correlation and Regression analysis
• Probability Theory
• Probability distributions - Normal and Exponential, Binomial, Poisson
• Sampling theory - Large and small samples, Sampling distributions, t z, F, Chi – square tests, Tests of Hypothesis
• Use of Computers in Managerial applications- Information systems, Internet and Internet – based applications, MIS and Decision making; System analysis and design, Technology issues and Data processing in organizations, Trends in Information Technology
Unit – VIII
• Ansoffs Growth Vector
• BCG Model
• Competitor Analysis
• Components of Strategy Formulation
• Concept of Corporate Strategy
• Industry Analysis
• Porter’s Generic Strategies
• Strategic Dimensions and Group Mapping
• Strategies in Industry Evolution- Fragmentation, Maturity, Decline
• Competitive Advantage of Nations
• Competitive strategy and Corporate Strategy
• Global Entry Strategies
• Globalisation of Financial System and Services
• Managing Cultural Diversity
• Managing International Business
• RTP and WTO
• Transnationalization of World Economy
Unit – IX
• Competencies and its development
• Detailed business plan preparation
• Innovation and Entrepreneurship
• Managing small enterprises
• Organisational Entrepreneurship
• Planning for growth
• Process of Business Opportunity Identification
• Rehabilitation of Sick Enterprises
• Sickness in Small Enterprises
• Small business
Unit – X
• Corporate governance and ethics
• Ecological consciousness
• Environmental ethics
• Ethical issues and Analysis in Management
• Ethical pressure on individual in organizations
• Ethics and Management System
• Gender issues
• Personal framework for ethical choices
• Social responsibilities of business
• Value based organizations
Elective / Optional
Elective – I
• Career Planning and Development- Career planning and development methods, Concept of career
• Compensation and Benefits- Fringe Benefits, Human resource records and audit, Job evaluation techniques, Wage and salary administration
• Employee Discipline- Causes and forms, Disciplinary action, Domestic enquiry, Importance
• Grievance Management - Employee Welfare, Importance, Process and Practices, Social Security Measures
• Industrial Relations –Causes, Dispute settlement machinery, Importance, Industrial conflicts
• Human Resource Management ( HRM )- A diagnostic model, External and Internal environment, Forces and Influences, Functions, Objectives, Organizing HRM function, Significance
• Recruitment and Selection - Placement and Follow-up, Recruiting methods, Selection procedure, Selection tests, Sources of recruits
• Performance Appraisal System -Importance and Objectives, New trends in appraisal system, Techniques of appraisal system
• Development of Personnel-Determining Needs, Evaluation, Methods of Training & Development programs
• Trade Unions -Importance of Unionism, National Trade Union Movement, Union leadership
• Collective Bargaining – Concept, New trends in collective bargaining, Pre-requisites, Process
• Industrial Democracy and Employee Participation - Employee Participation (Objectives, Forms of Employee Participation)
• Need for industrial democracy
• Pre – requisites for industrial democracy
• Future of Human Resource Management
Elective – II
• Marketing - Concept, Different environments and their influences on marketing, Marketing mix, Marketing myopia, Nature and Scope, Understanding the customer and competition
• Marketing Research- Basic Tools used in Data Analysis, Data Collection, Sources of Information, Structuring a Research Report
• Marketing to Organisations - Segmentation Models, Buyer behaviour models, Organisational, buying process
• Brands - Meaning and Role, Brand building strategies, Share increasing strategies
• Advertising –Planning, Execution, Evaluation
• Role and Relevance of Segmentation and Positioning
• Static and Dynamic understanding of BCG Matrix and Product Life Cycle
• Pricing concepts
• Pricing methods
• Pricing objectives
• Basic and Augmented stages in New Product Developments
• Promotion mix - Role and Relevance of advertising Sales promotion, Media planning and management
• Test Marketing Concepts
• Public Relations – Concept and Relevance
• Analysis of business potential
• Distribution channel hierarchy
• Evaluation of performance of the channel members
• Role of each member in the channel
• Consumer Behaviour theories
• Export Marketing
• Sales Function
• Structuring and managing marketing organisations
• Wholesaling and Retailing
Elective – III
• Nature and Scope of Financial Management - Capital budgeting decisions, Long – Term sources of finance, Pricing Theories, Risk analysis in capital budgeting, Risk and Return, Valuation Concepts, Valuation of Securities, Foreign exchange markets, Determination of exchange rates, Exchange risk measurement
• Corporate risk management
• Elements of Derivatives
Elective – IV
• Emerging Opportunities for Global Business
• Export promotion policies
• India’s Foreign Trade and Policy
• International financial environment - International Financial Management, Mergers and Acquisitions
• International investment - International capital markets, International Credit Rating Agencies, Implications of the ratings
• International marketing logistics - Organization of shipping services, International logistical structures, Marine cargo insurance, Export Documentation framework, Chartering practices
• International Trade Block
• Multilateral Environmental Agreements (MEAs)
• Policy and performance of Export zones
• Technology monitoring
• Trade agreements with other countries
• WTO and Multilateral trade agreements