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The Deen Dayal Upadhyay Gorakhpur University was setup in 1957 located in Gorakhpur, Uttar Pradesh. The Deen Dayal Upadhyay Gorakhpur University offers MBA program to there students who are interested business stream and help to prepare them to stand in the front of challenging world.
Here is the MBA program syllabus of

I-SEMESTER
Management Concepts
Managerial Economics
Accounting for Managers
Business Environment in India
Managerial Skill Development
Research Methodology and Quantitative Techniques
Computer Application in Management
Viva-voce

II-SEMESTER
Organisational Behaviour
Human Resource Management
Marketing Management
Financial Management
Production Management
Management Science
It Resource Management
Viva –Voce

III-SEMESTER
Comparative International Management
Indian Ethos and Management
Management Information System
Legal Framework of Business
Elective (Major) I
Elective (Major) II
Elective (Minor) I
Summer Training Report and Viva- Voce

IV-SEMESTER
Business Policy and Strategic Management
Information Technology
Entrepreneurship and small Business Management
Total Quality Managements- Kaigen Strategies
Elective (Major) I
Elective (Major) II
Elective (Minor) I
Viva-Voce

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Deen Dayal Upadhyay Gorakhpur University MBA syllabus


Deen dayal Upadhyaya Gorakhpur University
Deen Dayal Upadhyaya Gorakhpur University started functioning since September 1, 1957, with faculties of Arts, commerce, Law and Education while the faculty of Science came into being in 1958. It now has a neat and attractive campus spread over an area of about 300 acres with well-planned teaching and residential campuses. Recently the University has been credited with B++ level by the NAAC team of UGC, New Delhi. The teaching and research is conducted in the residential wing of the University in six faculties comprising 28 departments in all.
Faculties of DDU Gorakhpur University
 Faculty of Arts
 Faculty of Commerce
 Faculty of Education
 Faculty of Law
 Faculty of Science
 Faculty of Agriculture
The Faculty of Commerce
• Department of Business Administration
• Department of Commerce
• Department of Economics

Department of Business Administration
In order to meet the long felt need of management education in eastern Uttar Pradesh with a view to prepare cadre of professional managers to support industrial development of this region, MBA programme was started by the Department of Commerce, DDU Gorakhpur University in 1995. The programme is approved by AICTE, Ministry of HRD, and Government of India. 10th January, 2001 was a red letter day for management education in this region when an independent Department of Business Administration was created in the Faculty of Commerce and inaugurated by the Hon’ble Chief Minister of UP Sri Nath Singh on Feb. 3, 2001.
On July 01, 1995 Prof. D.P. Agrawal , who took over the charge of the MBA Programme as its first Director, was one of its Chief architects. He was a visionary in real sense of term. Prof. D P Agrawal was deeply conscious of the long felt need of management education in eastern UP and it was solely due to his inspiring leadership and tireless efforts that the department started an MBA Programme in 1995. He will ever be remembered by us for his personal sacrifices for the cause of uplift of the programme. The MBA programme started by Prof. D P Agrawal has flourished by leaps and bounds within a very short span of time. After the retirement of Prof. D P Agrawal, Oct. 1999, Prof S N Chaturvedi took over as the Director of the Programme and Management education received further impetus under his guidance. The Programme found in him a man of substance and under his redoubtable leadership, the Programme reached the zenith of its glory in almost all dimensions related to both the areas-academic and corporate It was due to his drive and initiative that the MBA programme which was the offspring of the Department of Commerce, graduated to acquire a separate entity as the Department of Business Administration on Jan., 09, 2001. After a very short tenure of Prof. I A Ansari as the programmes last Director, the Department had academician and Administrator of the calibre of Prof. R S Singh, who was appointed its Chief. Even in its infancy and as a part of the Department of Commerce, the MBA programme had been recognized as one of the hot favourites for the aspirants of management learning in the state. On Jan., 2001 Prof. I A Ansari took over as the next Head of the department. Department of Business Administration has the privilege of taking advantage of his ability of leading form the front. Prof. Ansari expeditiously endeavoured to uphold the tradition and the values established by his illustrious predecessors in the context of maintaining and elevating the overall profile of the department with cooperation of its extremely committed and assiduous teachers.


Prof. T.P.N Srivastava who took over as the Head of the Department of Business Administration on July 01, 2008, tried to address the various issues relevant to the present and future of the department to the best of his ability. He was fortunate to have the cooperation of two of his very highly competent and extremely brilliant colleagues – Prof. A.K. Tiwari and Prof. A. Sengupta, who put in all their managerial acumen in their efforts, functioning as the Incharge, Industry Interface and Placement Cell and General Administration.
Department came under the formal leadership of Prof A.K Tiwari on September 10, 2010, who during very short period, since then has made his potential comprehensively channelled towards its multi-dimensional uplift. He is always busy injecting all his clairvoyance and built-in energy to not only restore its past glory but also add several new feathers in its cap by focusing on both qualitative and quantitative facets of its entity. Inducting two core teaching faculties- Ms Rashi Singh and Ms Babita Prasad and introducing some special guest faculties from industry and media, inviting and involving reputed business houses for placement of the students, renovating the physical format of the department and giving a new and attractive look to its surrounding are only a few reflections of his modus-operandi. In his endeavour to nurse penchant for excellence among the students and arm the department with all possible competitive strengths, he is very conscientiously aided by his accomplished associate-Prof. A. Sengupta. The department under his guidance is on the way to reach its destination at a rapid pace.

Our Vision
To emerge as a centre of higher learning charged and textured to churn out professionals of truly global calibre embodying a synergistically symbiotic blend of technical virtuosity and moral altruism and become emblazoned as the numero-uno among its peers and acknowledged as the kingpin of the modern system of professional academics.
Our mission
To provide knowledge based education to our students relevant to the need of the society and the nation by inculcating in them the Indian values and ethos.

Goal
To develop competent professionals having self-reliance and entrepreneurial skills through knowledge-based learning process to imbibe in them a passion for teamwork and yearning for perfection.

The Chronology of Achievements
The action plan of the MBA programme for the first ten years (1995 to 2005) had the following focus:-
• To develop infrastructure facility.
• To attain financial sustainability.
• To create an awareness about managerial career and opportunities.
• To help students in securing placements.
• To evolve State of the Art pedagogical techniques for facilitating pro-active learning.
It is a matter of satisfaction that we have achieved afore mentioned objectives to a considerable extent. The mile stones in the journey of the department are-
• Approval of MBA program by AICTE in 1999.
• Creation of a separate department of Business Administration in the Faculty of Commerce in January 2001.
• Inauguration of the magnificent building equipped with computer lab, Library and conference hall costing more than Rs. 1 crore by the Chief Minister of UP Shri Raj Nath Singh on February 3, 2001.
• Campus placement started in 2000, 65 %-70 % students are placed through the efforts of placements cell. Placement is now 30 percent.
• In order to create awareness about managerial career and opportunities the Department launched a series of Vision- Annual Trade Fair. A mega three day event in 2001.
• Vision – Annual Trade Fair 2001 was inaugurated by His Excellency, the Governor of U.P. Sri Vishnu Kant Shastri.
• Vision- Annual Trade Fair 2002 was inaugurated by the Honorable Minister of Higher Education U.P. Sri Om Prakash Singh.
• Vision- Annual Trade Fair 2004 was inaugurated by the Honorable Vice- Chancellor of Sanskrit University Prof. Vachaspati Upadhyaya.
• Waves 2005 Annual Trade Fair 2005 was inaugurated by Mr. D.P. Mishra, G.M. of BSNL.
• The department organized a two day seminar sponsored by UGC on “Indian Rural Market in Globalised Era: Challenges Ahead” on 28-29 March 2006.
• The department organized a 21 day refresher course sponsored by Academic Staff College for University and College teachers of management in 2007.
• The department organized a two day programme “Confluenza_2010” on April 5th and 2010.
• The department also organized an Alumunie meet during the same period.

Workshops are the regular features of the program. Experts from reputed academic institutions and industries are invited to conduct the workshop.
• Personality development workshop by Mr. Ajai Singh from Mumbai who is leading trainer in India.
• Workshop on change management conducted by Prof. S.K. Singh from FMS, BHU, Varanasi.
• Workshop on TQM
• Workshop on Entrepreneurship Development by Prof. Sunil Shukla, EDI Ahmadabad.
• The Department organized the following extra-curricular activities for personality and management skill development of its students:
1. Personality Development Classes of 15 days organized by career launcher, Gorakhpur.
2. Rangoli Competition on 05, November, 2011.
3. Waste material project conducted by Our students. Presentation of the projects was held on feb. 01,2011.
4. The department publish placement brochure every year contain the profile of our future/fledging managers.
List of NET Students
• Neeta Dhusia
• Amitabh Rai
• Shiv Shankar Tiwari
• Prasant Tripathi- SLET (UP)
• Rashi Singh
• Vinitendra Singh
• Vinita Agrawal
• Virendra Singh
• Sundaram Priyadarshni
• Narendra Narayan Pandey
• Kanita Mehra
• Alka Dwivedi

Industry Interface
To keep abreast of the latest changers in the industrial world, a professional institute should have a close linkage with the real business world, Therefore, the department of business administration took a number of steps to strengthen its interaction with the world of industry. The specialists from the industrial arena who interacted with students included: Mr. Abhay Srivastava, Consultant, Century Ply boards (I) Ltd., Ahmadabad; Mr. A.N. Jha, Regional Manager, Cipla Ltd.; Mr. Jitesh Tiwari, U.P. In charge, Century Ply boards (I) Ltd.; Mr. M. Malik, G.M., Peerless General Finance and Investment Co. Ltd.; Mr. Jayant Roy, Group Corporate Coordinator Peerless General Finance and Investment Co. Ltd.; Mr. V. Singh, Regional Manager, Peerless General Finance and Investment Co. Ltd.; Mr. S.N. Mishra, Eureka Forbes, Mr. Manish Chetrapal-Airtel, interacted with the students.


Extension Services
Students are encouraged to collect information and disseminate it to society. So far the department has published Gorakhpur Trade Directory (2001), Health Care Directory (2002) and Revised Trade Directory (2003). These publications provide reliable information regarding various services available in Gorakhpur along with their telephone number.
Infrastructure
Library
The department has a rich library which is well equipped with thousands of books on various specialized subjects in the field of management and other inter-disciplinary areas (3142 books). It also subscribes 06 newspapers, 28 magazines, journals, bulletins, periodicals and other documented materials. Electronic Journals (j-Gate) subscription under UGC INFLIBNET scheme (around 400 Journals).

Computer Lab
The department has a fully Air-conditioned Computer Lab with Pentium based nodes, Internet access during the lab hours, Network environment (Gigabit LAN), multiple operating Systems, Multimedia and other audio-visual aids.
Conference Hall
The department possesses a fully Air-conditioned conference hall having state of the art equipment’sand facilities such as advance sound and lighting system. It has a seating capacity of our 100 members at a time.
Training and Placement, General Administration and Industry Interface Cells
Perhaps the most remarkable feature of the department embodies the fact that all its activities – academic or otherwise, are epitomized by the genius of Dr. Anand Sengupta who is presently looking after the various matters belonging to Training, placement of the students, General Administration and Industry Interface. His versatility is propelling the department to move forward in the desired direction consistently and constantly.

Class Room
The department has sufficient number of class rooms, all of standard size and also fully equipped with modern days’ specialties making them airy, soothing and comfortable for their users.

Our Alumni/ae
The public image of an institution is mirrored in its past students who serve the country in various arena of life. Keeping in view this important role of the past students, the department has endeavoured to revitalize the college Alumni/ae, So that it may act as a strong link between the department and the corporate world in arranging summer- training and placement of the students.
The Alumni/ae of GUMBA are also connected with one-another on Internet through “GUMBA” community on www.orkut.com, www.facebook.com.

MBA Course Structure
The department continuously upgrades its curriculum. The present course structure which embodies the suggested curriculum by UGC is as Follows:
I-SEMESTER
101- Management Concepts
102- Managerial Economics
103- Accounting for Managers
104- Business Environment in India
105- Managerial Skill Development
106- Research Methodology and Quantitative Techniques
107- Computer Application in Management
108- Viva-voce



II-SEMESTER
201- Organisational Behaviour
202- Human Resource Management
203- Marketing Management
204- Financial Management
205- Production Management
206- Management Science
207- It Resource Management
208- Viva –Voce

III-SEMESTER
301- Comparative International Management
302- Indian Ethos and Management
303- Management Information System
304- Legal Framework of Business
305- Elective (Major) I
306- Elective (Major) II
307- Elective (Minor) I
308- Summer Training Report and Viva- Voce

IV-SEMESTER

401- Business Policy and Strategic Management
402- Information Technology
403- Entrepreneurship and small Business Management
404- Total Quality Managements- Kaigen Strategies
405-Elective (Major) I
406- Elective (Major) II
407- Elective (Minor) I
408- Viva-Voce

A student will opt one of the following four electives as major and one form the remaining three electives as minor.


Marketing:
M-305 : Consumer Behaviour
M-306 : Global Marketing and Marketing Research
M-405 : Advertising and sales Management
M-406: Service and Industrial Marketing

Finance :
F-305 : Capital Investment and Financial Decision
F-306 : Security Analysis and Port-folio Manager
F-405 : Financial Markets and Services
F-406 : International Finance and Capital Markets

Human Resource Management:
HRM-305 : Human Resource Development
HRM-306 : Labour Laws in India
HRM-405 : Industrial Relations
HRM-406: Organisational Health

Information Technology:
IT-305 : Database Management System
IT- 306 : System Analysis and Design
IT-405 : Fundamentals of E-Commerce
IT-406 : Foundation of Information Technology

Teaching Methodology
We believe in active learning system and participative teaching methodologies. With the class-room teaching for imparting the theoretical and conceptual knowledge, the group learning through different techniques viz, classroom teaching, role plays, project works, case study, corporate training, presentations, etc, are also encouraged to enhance the various skills, abilities, capabilities in the communication, leadership, logical analysis, etc. of the students to become capable of coping up with the challenges emerging out of the changing environment of Industries and Trade.

Address:-
Deen Dayal Upadhyay Gorakhpur University
Civil Lines, Gorakhpur, Uttar Pradesh 273009

Phone:-
0551 234 0363

Attached Files

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