The Department of Management Studies, Dr. MGR Educational and Research Institute offers MBA program affiliated to Anna University.

MBA program

The duration of the program is 2 years

The dual electives offered are in Marketing, Finance, Human Resources Management, Information Systems, Supply Chain Management and International Business.

Students are permitted to choose any stream of specialisation in the third and fourth semesters.

Eligibility-

Three years Bachelor’s Degree in any discipline

Must have a qualification from any college recognized by the Association of Indian Universities.

For part-time courses, preference will be given to students with work experience.

I SEMESTER

Sub. Code Title of Subject
MBA13G001 Management Concepts & Organizational Behaviour
MMA130011 Statistical Methods For Managers
MBA13G003 Managerial Economics
MBA13G004 Accounting for Managerial Decisions
MBA13G005 Business Legislations
MBA13G006 Entrepreneurship Development
MBA13GL01 Business Communication
MBA13GL02 Computer Application for Business

II SEMESTER

Sub. Code Title of Subject
MBA13G007 Research Methodology
MMA130022 Optimization Techniques for Managers
MBA13G009 Financial Management
MBA13G010 Cost & Management Accounting
MBA13G011 Production & Operation Management
MBA13G012 Marketing Management
MBA13G013 Human Resource Management
MBA13G014 Business Information System

III SEMESTER
Sub. Code Title of Subject
MBA13G015 Strategic Management
MBA13G016 International Business Management
Electives
Elective ONE–A
Elective ONE –B
Elective TWO–I
Elective TWO-II
*Dual Electives– 2Papers from each Specialization

IV SEMESTER
Sub. Code Title of Subject
MBA13G017 Business Ethics
MBA13GL03 Main Project
Electives
Elective ONE–C
Elective ONE –D
Elective TWO–III
Elective TWO-IV
MBA13GL04 Contemporary Seminar
*Dual Electives– 2Papers from each Specialization

LIST OF ELECTIVES

ELECTIVE - MARKETING

Sub. Code Title of Subject
MBA13GE01*** Brand Management
MBA13GE02 Retail Management
MBA13GE03 Customer Relationship Management
MBA13GE04 Business to Business Marketing
MBA13GE05 International Marketing Management
MBA13GE06 Marketing Research
MBA13GE07 Consumer Behaviour
MBA13GE08 Digital Marketing
MBA13GE09 Integrated Marketing Communication
MBA13GE10 Industrial Marketing
MBA13GE11 Event Management
MBA13GE12 Services Marketing

ELECTIVE - HUMANRESOURCEMANAGEMENT

Sub. Code Title of Subject
MBA13GE13*** Performance Management
MBA13GE14 Employment Legislation
MBA13GE15 Talent Management
MBA13GE16 Strategic Human Resource Management
MBA13GE17 Human Resource Planning
MBA13GE18 Industrial Relation &Labour Welfare
MBA13GE19 Organizational Change & Development
MBA13GE20 Management Training & Development
MBA13GE21 Transnational Human Resource Management
MBA13GE22 Counseling Skills for Managers
MBA13GE23 Cross-Cultural Management
MBA13GE24 Corporate Governance
MBA13GE25 Leadership Management

ELECTIVE – FINANCE

Sub. Code Title of Subject
MBA13GE26 Taxation Management
MBA13GE27 International Financial Management
MBA13GE28 Strategic Financial Management
MBA13GE29 Management of Financial Services
MBA13GE30*** Banking Management
MBA13GE31 Security Analysis And Portfolio Management
MBA13GE32 Working Capital Management
MBA13GE33 Corporate Finance
MBA13GE34 Financial Derivatives
MBA13GE35 Managing Non-Profit Organization

ELECTIVE –INFORMATION SYSTEMS

Sub. Code Title of Subject
MBA13GE36 Database Management System
MBA13GE37 Enterprise Resource Planning
MBA13GE38 Software Quality& Project Management
MBA13GE39 Management Support System
MBA13GE40 Knowledge Management
MBA13GE41*** E-Commerce Technology Management
MBA13GE42 Modeling and Simulation
MBA13GE43 Systems Analysis &Design

SUPPLY CHAIN MANAGEMENT

Sub. Code Title of Subject
MBA13GE44*** Advanced Supply Chain Management
MBA13GE45 Business Logistics
MBA13GE46 Purchasing & Supply Chain Management
MBA13GE47 Global Logistics
MBA13GE48 International Supply Chain Management

ELECTIVE – SPORTS MANAGEMENT

Sub. Code Title of Subject
MBA13GE49 Organization & Management In Sports
MBA13GE50 Amateur And Professional Sports
MBA13GE51 Managing And Promoting Sports Events
MBA13GE52 Administration Of Sports Organizations
MBA13GE53 Ethics In Sports
MBA13GE54 Spectator Management
MBA13GE55 Funding In Sports
MBA13GE56 Sports Training And Conditioning
MBA13GE57 Leadership Principles In Sports
MBA13GE58 Managing Sports Organization
MBA13GE59 Psychology Of Sports
MBA13GE60 Advertising ,Public Relation And Sponsorship In Sports
MBA13GE61*** Sports Marketing
MBA13GE62 Basis Of Sports Medicine And Nutrition
MBA13GE63 Sports Facilities Planning And Management
MBA13GE64 Sports Law And Risk Management

ELECTIVE – HOSPITAL MANAGEMENT

Sub. Code Title of Subject
MBA13GE65 Hospital Architecture Planning & Design
MBA13GE66 Hospital Operation
MBA13GE67 Hospital Information System
MBA13GE68*** Health Laws & Policies
MBA13GE69 Human Resource Management in Hospital

ELECTIVE –TOURISM MANAGEMENT

Sub. Code Title of Subject
MBA13GE70 Hospitality Management
MBA13GE71 Tourism Planning and Marketing
MBA13GE72 International Tourism Management
MBA13GE73*** Tourism Products
MBA13GE74 International Hospitality Law

ELECTIVE –INTERNATIONAL BUSINESS MANAGEMENT

Sub. Code Title of Subject
MBA13GE75 International Business Environment
MBA13GE76*** International Economic Organisations
MBA13GE77 International Business Ethics
MBA13GE78 Cross Cultural Business Management
MBA13GE79 International Logistics Management
MBA13GE80 Forex Management
MBA13GE81 International Trade –Export Procedure & Promotion
MBA13GE82 International Business Negotiations

ELECTIVE –OPERATIONS MANAGEMENT

Sub. Code Title of Subject
MBA13GE83 Advanced Materials Management
MBA13GE84 Advanced Operations Research
MBA13GE85 Maintenance Management
MBA13GE86 Production Planning &Control
MBA13GE87 Purchasing &Inventory Management
MBA13GE88*** Total Quality Management

ELECTIVE – ENTREPRENEURSHIP MANAGEMENT

Sub. Code Title of Subject
MBA13GE89 Entrepreneurial Finance
MBA13GE90 Entrepreneur Opportunities and Development
MBA13GE91*** Project Management
MBA13GE92 Technology Innovation & sustainable enterprise
MBA13GE93 Business Plan& Ethics
MBA13GE94 Managing Diversity

Contact-

Dr. M.G.R. Educational And Research Institute University
Periyar E.V.R. High Road, NH 4 Highway, Maduravoyal, Chennai, Tamil Nadu 600095