The Greek Open University (EAP) is a Greek higher education institution which belongs to the university sector of higher education. It was established in 1992 and headquartered in Patras.

MBA61 Management of People & Organisations

Module code: MBA61

Module Type: Compulsory

Year: 1st or 2nd

ECTS Credit Points: 20

Language: English

Module Coordinator:
Athanasios Mihiotis,
Professor,
Hellenic Open University
email: mihiotis@eap.gr

Subjects covered:

Management
Human resource management
Marketing management
Strategic management

Management-

The objective of this thematic sub module is to help students understand the nature of complex organizations and the basic functions of management. It shows the link between management concepts, organizational behavior and business functions and provides students with the concepts and techniques they need to acquire as managers in today's organizations. The topics covered include an overview of management, the nature and purpose of planning in organizations; organizing human resources; directing, leading and motivating employees; and the role of control in the management process.

Human Resource Management-

The objective of this thematic sub module is to provide students with the knowledge, insight and skills necessary to manage people effectively within an organizational context and to develop an understanding of organizational effectiveness. The module identifies the factors and forces that managers confront both internally and externally in the organization regarding its existing and potential human resources and helps students develop an understanding of the nature of decision-making involved in HRM. The topics covered include an overview of HRM in organizations; staffing and organizing human resources; performance management; training and career development; the scope and structure of compensation practices; and the role of labor unions and collective bargaining.

Marketing Management-

The objective of this thematic sub module is to equip students with the theoretical understanding and practical skills to analyze and manage the organizations' markets in order to pursue a competitive advantage. It shows how companies create value for their customers and build strong customer relationships in order to capture value from them in return. The topics covered include an overview of marketing in the new economy, the analysis of a company's macro- and sectoral environment; the development, positioning and management of market offering; the management of marketing channels; pricing strategies; advertising; and the management of sales forces.

Strategic Management-

The objective of this thematic sub module is to integrate knowledge from the previous thematic sub modules and to emphasize the strategic and coordinating role of a management executive. Therefore this is an important area since it concerns the manifestation of policies and strategies for the entire organization. Students learn to assess strengths, weaknesses, opportunities and threats, as well as the competitive advantages and disadvantages related to companies and industries. Furthermore, students comprehend an organization's internal conflicts and external pressures in dynamic organizational settings. Students are taught how to implement analytical and decision making skills in various organizational structures. Other topics covered also include strategic choices, change, international strategy and systems' dynamics.

Teaching Method: Distance education with five Contact Sessions held at weekends during the academic year

Contact address

Elliniko Anichto Panepistimio
University
Patra, Patras 262 23, Greece