As per your request here I am providing you Punjab Technical University General B.Sc Electronic Media B.Sc. GLOBAL COMPARATIVE MEDIA Question paper.

GLOBAL COMPARATIVE MEDIA
B.Sc. (MC&J)-102
1ST Semester (2096)

Time: 3 Hours Max marks: 75
NOTE: attempt each of the following in 40-60 words. All questions are compulsory and carry two marks each.



I. Define global media.
II. What are the various types of media in the world today?
III. Name the concepts of global media.
IV. Explain in brief global advertising.
V. How does one choose global media?
VI. What types of global markets are there today?
VII. Why is a global market place needed?
VIII. How does one devise a global campaign?
IX. What is the role of marketing environment for a campaign to go global?
X. What do you understand by global new media?
XI. How does media environment globalize a product?
XII. Briefly state the impact of technology on globalization.
XIII. What are the distinct features of global electronic media?
XIV. Discuss in brief the importance of ethics in global media environment.
XV. What are global agencies?



PART-B
Attempt any nine of the following in detail. All questions carry five marks each.
1) Explain the concepts of global media.
2) Discuss the role of global agencies in marking an advertisement or product global.
3) What are the implications of doing business abroad?
4) Discuss in detail the types of global markets.
5) How does one develop a global advertisement campaign?
6) What are the intrigues and challenges faced by global campaigning?
7) Effective communication is a key to success in the global marketing environment. Comment.
8) What are the various ethical and legal considerations in global media environment?
9) Discuss any one case study in global media.
10) Language can be a barrier in building a global brand and hence, visual elements are imperative. Comment.
11) What are the considerations and pitfalls in global consumer research?
12) How is global consumer research conducted?


Address:
I. K. Gujral Punjab Technical University  
University in India
Jalandhar-Kapurthala Highway, Kapurthala, Near Pushpa Gujral Science City, Jalandhar, Punjab 144601
Phone: 0182 266 2521

Global Comparative Media Punjab Technical University

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