#1
January 15th, 2016, 04:30 PM
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HBS marketing
Hello sir I want to know about the faculties of MBA in marketing program of Harvard Business School so please provide me information about the same.
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#2
January 15th, 2016, 05:00 PM
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Re: HBS marketing
The objectives of Marketing MBA course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions. Faculty in Marketing UNIT HEAD: David E. Bell George M. Moffett Professor of Agriculture and Business Jose B. Alvarez Senior Lecturer of Business Administration Doug J. Chung Assistant Professor of Business Administration John A. Deighton Baker Foundation Professor Rohit Deshpande Sebastian S. Kresge Professor of Marketing Robert J. Dolan Baker Foundation Professor Anita Elberse Lincoln Filene Professor of Business Administration Chair, MBA Required Curriculum John T. Gourville Albert J. Weatherhead, Jr. Professor of Business Administration Anat Keinan Jakurski Family Associate Professor of Business Administration Rajiv Lal Stanley Roth, Sr. Professor of Retailing Das Narayandas James J. Hill Professor of Business Administration Senior Associate Dean for HBS Publishing; Senior Associate Dean, Chair, Executive Education Donald K. Ngwe Assistant Professor of Business Administration Skills developed Students learn how to: Make marketing decisions in the context of general management. Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably. Use this knowledge in a brand management simulation. The course culminates in an examination of the evolution of marketing, particularly focusing on opportunities presented by the Internet. Contact info Harvard Business School Wyss House Boston, MA 02163 |
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