Heritage Business School offers Master of Business Administration MBA program affiliated to Maulana Abul Kalam Azad University of Technology, West Bengal (MAKAUTWB) and approved by All India Council of Technical Education (AICTE)

MBA program

The MBA programme is two-year full time with 28 courses (totaling 128 credits) divided into four semesters. The 28 courses comprise 20 compulsory courses, 8 electives, and project work for 8 weeks.

Duration – 2 years

The Specialisation Groups (Major & Minor) are:

• ♦ Marketing Management
• ♦ Financial Management
• ♦ Human Resource Management
• ♦ Systems Management

Eligibility and selection Criteria-

Valid Score card from CAT 2015 / JEMAT 2016 & CMAT 2015 & 2016 / MAT 2015 & 2016 / XAT 2016 Followed by Group Discussion & Personal Interview

Course structure-

The courses are distributed among the semesters in the following manner:

♦ First Semester:8 Compulsory Courses (32 credits)

♦ Second Semester:8 Compulsory Courses (32 credits)

♦ Third Semester:2 compulsory, 4 Electives, Project (32 credits)

♦ Fourth Semester:2 Compulsory, 4 Electives, Viva Voce (32 credits)

Two-Year MBA (Full-time) First Semester: 8 Compulsory Courses

Code Course

MB 101 Business Economics
MB 102 Business Communication
MB 103 Management Information Systems – I
MB 104 Organizational Behaviour – I
MB 105 Quantitative Methods – I
MB 106 Fundamentals of Accounting
MB 107 ISS & VA
MB 108 Business Laws

Two-Year MBA (Full-time) Second Semester: 8 Compulsory Courses

Code Course
MB 201 Business Economics-II
MB 202 Organizational Behaviour-II
MB 203 Quantitative Methods – II
MB 204 Production & Operations Management
MB 205 Management Information Systems-II
MB 206 Human Resource Management
MB 207 Financial Management
MB 208 Marketing Management

Two-Year MBA (Full-time) Third Semester: 2 Compulsory, 4 Specialisation Courses and Project Work

Code Course

MB 301 Management Accounting
MB 302 Operations Research
MB 303 Project work (8 weeks) & Viva Voce
Specialisation (4 courses – 3 from one specialisation and 1 from another specialisation group)

Specialisation

Code Course Name

Marketing

MM 301 Sales and Distribution Management
MM 302 Advertising & Sales Promotion
MM 303 Marketing Research

Finance

FM 301 Corporate Taxation & Tax Planning
FM 302 Corporate Finance
FM 303 Security Analysis and Portfolio Management

Two-Year MBA (Full-time) Fourth Semester: 2 Compulsory, 4 Specialisation Courses and Viva-Voce

Code Course
MB 401 Project Management & Entrepreneurship Development
MB 402 Strategic Management
MB 403 Comprehensive Viva – Voce
Specialisation courses – 3 from one specialisation and 1 from another specialisation group)

Specialisation

Code Course Name

Marketing

MM 404 International Marketing
MM 405 Services Marketing
MM 406 Consumer Behavior

HR

HR 404 Industrial Relations
HR 405 Organisation Development
HR 406 Human Resource Development

Contact-

Heritage Business School
994, Madurdaha, Chowbaga Road, Anandapur, East Kolkata Township, Kolkata, West Bengal 700107