Will you please provide the BMM course structure of H.R. College of Commerce & Economics ?

H.R. College of Commerce & Economics is affiliated to the prestigious University of Mumbai (Bombay).It provides Bachelor in Mass Media (BMM) course . The duration of the course is 3 years.

SEMESTER I
1.1 Effective Communication Skills - 1
1.2 Fundamentals of Mass Communication
1.3 Introduction to Computers
1.4 Landmark Events in 20 Century - History of World India & Maharashtra
1.5 Introduction to sociology, the sociology of news and social movements in India
1.6 Introduction to Economics

SEMESTER II
2.1 Effective Communication Skills-II
2.2 Political Concepts and the Indian Political System
2.3 Principles of Management and Marketing
2.4 Introduction to Psychology
2.5 An Introduction to Literature
2.6 Translation Skills

SEMESTER III
3.1 Introduction to Creative Writing
3.2 Introduction to Culture Studies
3.3 Introduction to Public Relations
3.4 Introduction to Media Studies
3.5 Understanding Cinema
3.5 Advanced Computers

SEMESTER IV
4.1 Introduction to Advertising
4.2 Introduction to Journalism
4.3 Print Production and Photography
4.4 Radio and Television
4.5 Mass Media Research
4.6 Organisational Behaviour

SEMESTER V
5.1 Advertising in Contemporary Society
5.2 Copywriting
5.3 Consumer Behaviour
5.4 Media Planning and Buying
5.5 Brand Building
5.6 Advertising Design (100 Marks Practical)

SEMESTER VI
6.1 Contemporary Issues
6.2 Advertising and Marketing Research
6.3 Legal Environment and Advertising Ethics
6.4 Financial Management for Marketing and Advertising
6.5 Agency Management
6.6 The Principles and Practice of Direct Marketing)








For detailed information , here is the attachment

Contact:
H.R. College of Commerce & Economics
Churchgate, Mumbai, Maharashtra 400020 ‎
022 2281 0758 ‎

Map:

Attached Files

BMM Course Structure.pdf (288.5 KB, 190 views)