Institute of Advanced Studies in Education (IASE) is a deemed university in Sardarshahar, Rajasthan, India.

As you are asking for its MBA program syllabus , so on your demand here I am providing same here :


Course title
Management science
Business comunication
Financial management
Computers in management
course title
Marketing management
Management information system
Human resource management
Organisational behaviour
course title
Managerial economics
Coporate laws
Business policy and strategic management
Indian business environment
course title
Project study
Electives (for specialisation in it, finance, marketing, insurance & risk management, human resource management, ir & pm, msw)
course title
Database & information management system
Data communication & network
Internet & intranet technology management
Electronic commerce
It enabled services
course title
Corporate tax planning
Creating value through corporate restructuring
Capital markets, security analysis & portfolio management
International financial management
Project management
course title
Consumer behaviour
Advertising & communication management
Brand management
Sales & distribution management
International marketing

IASE University MBA Syllabus
FIRST SEMESTER
A) Instructions for paper-setter
1. The question paper will consist five sections namely A, B, C, D and E.
2. Sections A, B, C and D will have two questions from the respective sections of the syllabus and will carry 14 marks each. Candidates have to attempt at least one question compulsorily from each section.
3. Section E will comprise of 10 short answer type questions, which will cover the entire syllabus and will carry 14 marks candidates will have to attempt any 7 questions.
B) Instructions for candidates
1. Candidates are required to attempt one question each from sections A, B, C and D of the question paper and the any seven questions from section E.
2. Use of non-programmable scientific calculator is allowed.
SECTION A
Management : Concept, Nature, Importance; Management process; Management principles, Levels of management, Managerial skills, Role and Responsibility of a Manager, Challenges before management, Evolution of Management thought.
SECTION B
Managerial planning & Decision – making:
Planning : Concept, Importance of planning, Types of plan, Steps in planning, limitations of planning, Management By Objectives.
Forecasting : Need and techniques
Decision – Making : Process, Types, Decision – making under Risk and Uncertainty.
SECTION C
Organising :
Process of organizing, Principles, Organisational structure, Span of Management, Departmentation, Authority and power, Responsibility and Accountability, Delegation of authority, Centralisation and Decentralisation.
SECTION D
Coordination and Control:
Coordination : Concept, Significance, Techniques
Control : Meaning, Process, Requisites of effective control, Control techniques, Management Audit.
References:
1. Essentials of Management – by Koontz.
2. Management – by Robbins & Coulter.
3. Principles and Practices of Management – by L.M. Prasad.


A) Instructions for paper-setter
1. The question paper will consist five sections namely A, B, C, D and E.
2. Sections A, B, C and D will have two questions from the respective sections of the syllabus and will carry 14 marks each. Candidates have to attempt at least one question compulsorily from each section.
3. Section E will comprise of 10 short answer type questions, which will cover the entire syllabus and will carry 14 marks candidates will have to attempt any 7 questions.
B) Instructions for candidates
1. Candidates are required to attempt one question each from sections A, B, C and D of the question paper and the any seven questions from section E.
2. Use of non-programmable scientific calculator is allowed.
SECTION A
Introduction – Communication : Concept, Nature, Scope, types, Function, Communication process, communication Channels – Formal, Informal, Downward, Upward and Horizontal, Essentials of effective communication, limitations of communication, barriers of communication over coming the barriers of communication.
SECTION B
Oral Communication, Effective oral communication, methods of oral communication, conversion skills, Presentation of skills; Non-verbal communication. Interview skills – Interview process & requirements of a successful interview. Resume preparation.
SECTION C
Meetings; Notice, Agendas, Minutes, Resolution Written communication; Essentials of written communication.
Feedback; Effectiveness in feedback, Guidelines to improve feedback giving skills, Significance of feedback.
Report Writing.
SECTION D
Business correspondence; Nature, structure and layout of business letters, Planning for business correspondence, Different types of business letters; Quotations and orders, Sales letters, Credit letters, Collection letters, Adjustment letters.
E-mail and changing landscape of business communication.
References:-
1. Lesikar , R.V. and J.D. Petitt , Jr. Business Communication : Theory and Application
Homewood III ; Richard D. Irwin.
2. Michael, V.P. Communication and Research for management Himalaya Publishing
House, Bombay.
3. Sharma , R.C & K. Mohan . Business Report writing and Correspondence (TMH)
4. Aggarawal, Rohini; Business Communication and organization & Management (Taxmann’s)
5. Rao Nageshwar & Das R.P. – Communication skills Himalaya Publishing House, Delhi.


A) Instructions for paper-setter
1. The question paper will consist five sections namely A, B, C, D and E.
2. Sections A, B, C and D will have two questions from the respective sections of the syllabus and will carry 14 marks each. Candidates have to attempt at least one question compulsorily from each section.
3. Section E will comprise of 10 short answer type questions, which will cover the entire syllabus and will carry 14 marks candidates will have to attempt any 7 questions.
B) Instructions for candidates
1. Candidates are required to attempt one question each from sections A, B, C and D of the question paper and the any seven questions from section E.
2. Use of non-programmable scientific calculator is allowed.
SECTION A
Nature and Scope of financial management, Objectives of financial management, Capitalization- Over capitalization and Under capitalization, Capital structure, Capital budgeting, Techniques of capital budgeting.
SECTION B
Cost of capital ; Cost of debt, Preference share capital, Equity share capital, Retained earning and Weighted average cost, Sources of short term finance and long term finance.
SECTION C
Financial analysis and planning : Financial statements, Ratio analysis, Break - even analysis; Operating, Financial and Combined leverage.
SECTION D
Working capital management; Management of cash, receivables and inventory.
Dividend policy; Dividend policy in practice, stability in dividend policy, Corporate dividend behaviour.
References:-
1. M.Y. Khan & P.K. Jain : Financial Management : Text and Problems
2. I.M. Pandey : Financial Management
3. Kulkarni & Satyaprasad : Financial Management
4. V.K. Bhalla : Financial Management & Policy
5. P. Chandra : Financial Management

A) Instructions for paper-setter
1. The question paper will consist five sections namely A, B, C, D and E.
2. Sections A, B, C and D will have two questions from the respective sections of the syllabus and will carry 14 marks each. Candidates have to attempt at least one question compulsorily from each section.
3. Section E will comprise of 10 short answer type questions, which will cover the entire syllabus and will carry 14 marks candidates will have to attempt any 7 questions.
B) Instructions for candidates
1. Candidates are required to attempt one question each from sections A, B, C and D of the question paper and the any seven questions from section E.
2. Use of non-programmable scientific calculator is allowed.
SECTION A
Application of computer in business, components of computer system. CPU, RAM, SSD, Operating Systems, System Software's, and Application Software.
Input-Output devices: Monitor, Keyboard, Mouse, System Unit, Printer, and Scanner.
Storage devices: Floppy disk, Hard disk, Cartridge tape, CD-ROM, DVD.
Printers : dot-matrix, Inkjet, LaserJet, Colour printer, High speed printer, Label printer, Plotters.
SECTION B
Operating systems: DOS, Drives, Directories, Files
DOS commands : DIR, CD, MD, RD, COPY, RENAME, DELETE, FORMAT
Internal & external commands. DOS utilities.
Graphical user interface : Windows 3x, Program manager, Main & accessories program groups, Multiasking.
MS Word : Creating documents, Formatting, Auto text, Auto correct, Tables, Page setup, Printing, Spell check, Thesaurus, Mail merge, Word art, Clip art.
MS Excel : Creating workbooks & worksheets, Formulas & functions, Linking workbooks & worksheets, Cell references, Formatting, conditional formatting Creating charts, Data lists, Page setup, Printing.
MS Power Point : Creating slides with different layouts and templates, Inserting charts, Tables, Organisation charts, Pictures, Running a screen show, Presentation setup, Animation.
SECTION C
Data Base Management System : Fox Pro creating, modifying & listing databases, Sorting & indexing, editing, appending & deleting records, browsing through databases, setting relationship between multiple databases, reports & labels.
Relational Data Base Management Systems : Tables, Relations, Joins, Query, Languages, Introduction to MS Access.
SECTION D
Computer Networks : LAN, MAN, WAN, Client-Server Networks, Peer-to Peer networks.
Telecommunications: Commercial services, Internet, e-mail, World Wide Web, Bulletin Board Services.
Application Specific Software's: Financial accounting & Inventory control packages.
Multimedia : Sound cards, Audio & video files.
Computer Virus : Types of virus, Scanners & vaccines, Precautions to avoid virus.

REFERENCES:
1. Alan Simpson - Your First Computer
2. Sinha – Computer Fundamentals
3. Stevens – Teach Yourself DOS
4. Harvey – Mastering Wordstar (Release 4)
5. Mueller – Illustrated Lotus 1-2-3 (Release 2.2)
6. Taxali – Foxpro 2.5 Made Simple
7. Mansfield – The Compact Guide To MS Office

SECOND SEMESTER
A) Instructions for paper-setter
1. The question paper will consist five sections namely A, B, C, D and E.
2. Sections A, B, C and D will have two questions from the respective sections of the syllabus and will carry 14 marks each. Candidates have to attempt at least one question compulsorily from each section.
3. Section E will comprise of 10 short answer type questions, which will cover the entire syllabus and will carry 14 marks candidates will have to attempt any 7 questions.
B) Instructions for candidates
1. Candidates are required to attempt one question each from sections A, B, C and D of the question paper and the any seven questions from section E.
2. Use of non-programmable scientific calculator is allowed.
SECTION A
Marketing and its core concepts; needs, wants, Demands, exchange etc. Marketing management and its tasks in different situations, different philosophies of marketing management; the marketing environment; marketing information system and marketing research.
SECTION B
Concepts and components of marketing mix; target marketing; market segmentation; positioning; consumer buying behaviour; consumer buying decision process. Basic concepts of a product; Concept of customer delight, Product mix and product line decisions; branding and packaging decisions; new product development process.
SECTION C
Product life cycle (PLC) and related strategies; meaning and significance of price; factors influencing pricing; general pricing approaches; pricing practice and strategies, pricing policies.
SECTION D
Marketing channels and functions; designing a marketing channel; concepts and elements of promotion mix: Advertising, Sales promotion, personal selling and public relation; Integrated marketing communications organizing and implementing marketing in the Organisation. Evaluation and control of marketing efforts, Green Marketing;
References:-
1. Kotler, P. Marketing Management, analysis, Planning and control.(PHI)
2. Gandhi, J.C. Marketing : A Managerial Introduction.
3. Stanton & Fultroll. Fundamentals Marketing (TMH)
4. Jha & Singh, Marketing Management in Indian Perspective.
6. Various Magazines like Business India, Business World Advertising, Marketing etc.
7. Saxena, Rajan: Marketing Management


A) Instructions for paper-setter
1. The question paper will consist five sections namely A, B, C, D and E.
2. Sections A, B, C and D will have two questions from the respective sections of the syllabus and will carry 14 marks each. Candidates have to attempt at least one question compulsorily from each section.
3. Section E will comprise of 10 short answer type questions, which will cover the entire syllabus and will carry 14 marks candidates will have to attempt any 7 questions.
B) Instructions for candidates
1. Candidates are required to attempt one question each from sections A, B, C and D of the question paper and the any seven questions from section E.
2. Use of non-programmable scientific calculator is allowed.
1.

SECTION A
Business in the Information Age - Pressures and Responses Introduction to Information System ; Evolution of information system ; concepts of information and data; extracting information from data ; meaning and role of information system; systems approach applied to information system. Introduction of data mining.
SECTION B
Types of Information system and Database : Transaction processing system ; information reporting system ; decision support system ; executive support system ; export system; introduction to database concepts and database ; RDBMS, Building Information System: Introduction ; data flow diagram ; traditional flowchart ; structured charts ;design output for users; output design rules and selected examples ; output devices.
SECTION C
Approach to Information System Development System life cycle approach; and prototype approach.
SECTION D
Telecommunication and Networking: Telecommunication; Modem; network devices and facilities; network architecture, standards and protocol; LAN ; WAN : End-user computing and development management of information system.
References:-
1. Laudon & Laudon management information System.
2. Alter, S. - Information System
3. Turban Raner Potter - introduction to Information Technology
4. Kanter J. Management Information System.
5. Kanter H. Management Oriented Information Systems.
6. Gordon, D . Olson B & Margrethe H Management information System.
7. Dickson et al . The management Information System.
8. Burch & Grudnitski Information System - Theory and Practice John Wiley & Sons, New York
9. Tanenbaum , A.S. Computer networks Prentice Hall of India , New Delhi.

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