I recently took admission in Anna University for doing MBA Degree searching for the notes. Can you please provide International Business Management (IBM) notes for MBA of this university in PDF file and also provide me Anna University complete IBM Syllabus for MBA?

Anna University is a technical university in Tamil Nadu, India. The main university campus is located in Guindy, Chennai and was founded in the year 1978.

As per your request below I am providing you the International Business Management (IBM) notes for MBA:





Below I am providing you the Anna University IBM Syllabus for MBA:

UNIT I INTRODUCTION
International Business –Definition – Internationalizing business-Advantages –factors causing
globalization of business- international business environment – country attractiveness –Political,
economic and cultural environment – Protection Vs liberalization of global business environment.

UNIT II INTERNATIONAL TRADE AND INVESTMENT
Promotion of global business – the role of GATT/WTO – multilateral trade negotiation and
agreements – VIII & IX, round discussions and agreements – Challenges for global business –
global trade and investment – theories of international trade and theories of international
investment – Need for global competitiveness – Regional trade block – Types – Advantages
and disadvantages – RTBs across the globe – brief history.

UNIT III INTERNATIONAL STRATEGIC MANAGEMENT
Strategic compulsions-Standardization Vs Differentiation – Strategic options – Global portfolio
management- global entry strategy – different forms of international business – advantagesorganizational issues of international business – organizational structures – controlling of international business – approaches to control – performance of global business- performance evaluation system.

UNIT IV PRODUCTION, MARKETING, FINANCIAL AND HUMAN RESOURCE
MANAGEMENT OF GLOBAL BUSINESS
Global production –Location –scale of operations- cost of production – Make or Buy decisions –
global supply chain issues – Quality considerations- Globalization of markets, marketing
strategy – Challenges in product development , pricing, production and channel management-
Investment decisions – economic- Political risk – sources of fund- exchange –rate risk and
management – strategic orientation – selection of expatriare managers- Training and
development – compensation.

UNIT V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS
MANAGEMENT
Disadvantages of international business – Conflict in international business- Sources and types
of conflict – Conflict resolutions – Negotiation – the role of international agencies –Ethical issues in international business – Ethical decision-making.

Address:

Anna University
Kotturpuram
Chennai, Tamil Nadu

Attached Files

IBM MBA Notes.pdf (984.9 KB, 211 views)