2023 2024 EduVark > Education Discussion > Question Papers


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August 31st, 2016, 01:08 PM
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Join Date: Mar 2012
Re: ICFAI University Tripura MBA Question Papers

Yes I will get the ICFAI University Tripura MBA exam paper so that you can have idea about the paper.

Here is the exam paper

Paper 1
This section consists of questions with serial number 1 - 5.
Answer all questions.
Marks are indicated against each question.
Read the case carefully and answer the following questions:

1.Till 2005, eBay EachNet was the leader in the Chinese e-commerce market, controlling more than half of it. But eBay EachNet soon lost its market leadership position to Taobao .com (Taobao). In this context, analyze the reasons that can be attributed to Taobao ’s edge over eBay.
(20marks)

2.a. To enable people to trade with each other, Pierre Omidyar created a marketplace in September 1995 which was later called eBay. By mid 1997, eBay received one million page hits per week with 15,000 listings on a day making it one of the most visited sites o n the Internet in the US. Discuss the growth strategies adopted by eBay in US. (15marks)

b. eBay initially had some success in China but failed to live upto the expectations. In this light, discuss how eBay entered China and the strategies it adopted to revive itself and its slowing growth rate.
(10marks)

3.A significant mistake made by the eBay team in China was its notion of applying its US business model in China. Discuss the business model of eBay in the US, its strengths and weaknesses. Also analyze how eBay tried to adapt its business model to increase its market share in China.
(20marks)

4.The entry of large Multi National Companies (MNCs) into emerging economies was
considered to be the end of local players in markets. With the evolution of new markets and the change in the mindset of the customer, local companies are more successful than before in keeping the MNCs at bay. Critically analyze this statement giving reasons for success/failure using relevant examples from the world of business. (15marks)

5.The concept of e-commerce was introduced in China only in 1993 and it took some time for it to catch on. But once it did, e-commerce in China grew at a frantic pace. In this regard, discuss the opportunities and road blocks of Chinese e-commerce market. (20marks)

Paper 2

This section consists of questions with serial number 1 - 5.
Answer all questions.
Marks are indicated against each question.
Read the case carefully and answer the following questions:

a. The panel believes that BP has not provided effective safety culture and has
1.>not adequately established process safety as a core value acro ss all its U S refineries. In this context, explain the significance of safety culture with respect to personal and process safety. marks (10)

b. What according to you could be the essential elements of a strong safety culture and in the light of these elements, discuss the failure of BP. Also, in your opinion, what should Tony Hayward do to counter the criticisms raised against BP’s process safety systems and culture? marks (12)

2. In 2000 BP Amoco rebranded itself as “bp: beyond petroleum” which earned rich accolades for BP. However, some of its critics dismissed it as a “greenwashing” effort. In this regard, discuss whether BP’s move was an indicator of being environmental friendly company or a cynical attempt to manage its reputation i.e., a PR gimmick to improve image. ( 20marks)

The case refers to the expression “It-can’t-happ en-here” and the concept of “Step- n up supervisors”

3.>a. Discuss, according to you, how an HR manager can deal with the “It-can’t- happen-here” mentality which is widespread in an organization. marks(10)

b. Discuss the rationale behind using “Step-up supervisors” in day-to-day operations marks (10)

4. BP encountered a decline in its production levels and the company’s share price after a series of accidents in their refineries. Explain the impacts (in terms of financial, operational, etc.) of not adhering to safety and also explain the short-term measures taken by BP to deal with the accidents. ( 18marks)
a. The concept of sustainable development is becoming synonymous with

5.>corporate responsibility and best business practices. Elucidate the reasons for an organization to have an integrated and responsible approach to governance, ethics and sustainability. marks (10)

b. Recent safety crises in BP refineries in Texas and Pudhore Bay in Alaska have turned the spotlight on core values such as governance, ethics and sustainability. Why did BP fail to live up to the expectations of superior core values? Also, discuss the probable guidelines for effective governance that should be put in place by BP for the adherence of the core values. marks (10)


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