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  #1  
January 22nd, 2013, 04:53 PM
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Join Date: Mar 2012
ICMR case studies international marketing

I need one one case study of ICMR of intentional marketing so can you please provide me one case study I am waiting for your answer

Case Studies in International Marketing are as followings:

Case 01 Google's Problems in China

Case Volumes | Case Study Volumes in International Marketing

Case 02 Wal-Mart Struggles in Japan
Case 03 Hutchison Telecom - Servicing Indian Customers
Case 04 Pepsi's Entry into India - A Lesson in Globalization
Case 05 Discovery Channel - Discovering India
Case 06 The Kodak-Fuji Rivalry
Case 07 Toyota's Globalization Strategies
Case 08 Lacoste's Marketing Strategies in the US Case Studies in International Marketing
23 Case Studies
317 pages, Paperback
Price
Indian orders: 2000 Rupees
Case 09 The Fall of Daewoo Motors
Case 10 Hyundai's Marketing Strategies in India
Case 11 Dell's Problems in China
Case 12 Caterpillar Inc. - Differentiating itself from its Competitors
Case 13 Pricing Fuzeon - Cost of Innovation?
Case 14 Benetton Promotional Campaigns - Are they Ethical? Case Volumes Collection
Case 15 Saudi British Bank - HSBC's Saudi Arabian Experience
Case 16 Singapore Airlines- Flying High
Case 17 The 'Incredible India' Campaign: Marketing India to the World
Case 18 Disney - Marketing Services Efficiently
Case 19 Bumrungrad's Global Services Marketing Strategy
Case 20 Carrefour - Setting Global Service Standards
Case 21 Will Amazon be No.1 Forever?
Case 22 Coca-Cola's Business Practices - Facing the Heat in a Few Countries
Case 23 Sustainable Development at British Petroleum

Last edited by Neelurk; March 6th, 2020 at 10:15 AM.
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  #2  
October 30th, 2017, 03:59 PM
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Re: ICMR case studies international marketing

do you have a copy of these case study?


Quote:
Originally Posted by Nitin Sharma View Post
Case Studies in International Marketing are as followings:

Case 01 Google's Problems in China

Case Volumes | Case Study Volumes in International Marketing

Case 02 Wal-Mart Struggles in Japan
Case 03 Hutchison Telecom - Servicing Indian Customers
Case 04 Pepsi's Entry into India - A Lesson in Globalization
Case 05 Discovery Channel - Discovering India
Case 06 The Kodak-Fuji Rivalry
Case 07 Toyota's Globalization Strategies
Case 08 Lacoste's Marketing Strategies in the US Case Studies in International Marketing
23 Case Studies
317 pages, Paperback
Price
Indian orders: 2000 Rupees
Case 09 The Fall of Daewoo Motors
Case 10 Hyundai's Marketing Strategies in India
Case 11 Dell's Problems in China
Case 12 Caterpillar Inc. - Differentiating itself from its Competitors
Case 13 Pricing Fuzeon - Cost of Innovation?
Case 14 Benetton Promotional Campaigns - Are they Ethical? Case Volumes Collection
Case 15 Saudi British Bank - HSBC's Saudi Arabian Experience
Case 16 Singapore Airlines- Flying High
Case 17 The 'Incredible India' Campaign: Marketing India to the World
Case 18 Disney - Marketing Services Efficiently
Case 19 Bumrungrad's Global Services Marketing Strategy
Case 20 Carrefour - Setting Global Service Standards
Case 21 Will Amazon be No.1 Forever?
Case 22 Coca-Cola's Business Practices - Facing the Heat in a Few Countries
Case 23 Sustainable Development at British Petroleum


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