I am giving the details of Indian Council for Market Research- CIHR workshop for getting details about the market research details and customer willingness for product purchase. You can go through it. India is currently seen as a mass market for food products. Compared to the neighboring countries, in India the demand for milk products vegetables and fruits is likely to rise significantly by 2025. Market research on purchase of consumer products suggest that
by 2015 the beverages and processed snack food purchase is expected to be doubled. The Indian food industry, especially the informal sector is not regulated about the quality of food. Several
traditional Indian fast foods have high trans-fatty acid contents. India is one of the largest importers of palm oil and provides large subsidy on palm oil, influencing the price and consumption. For more details you can freely download the pdf file provided.

Attached Files

ICMR - CIHR Workshop Brochure.pdf (224.2 KB, 20 views)