Indian Institute of Gems & Jewellery ( IIGJ ) Mumbai is an educational project of the Gem & Jewellery Export Promotion Council (GJEPC) which consists of more than 8000 members from the trade in India.

Certified Course - Jewellery Manufacturing Techniques

Duration
30 sessions

Eligibility
10+2 /Graduate/ professionals working in Industry

Fees
Rs. 40,000/- by Demand Draft / Cheque

Faculty
Well experienced, Renowned, working in the Industry.

Certification
Submission of all the exercises & tasks set in the course with satisfactory level is necessary

Target group
Those who are into the Jewellery industry, and want to get into Merchandising, and Product Planning

Highlights of the Course:
1st ever certified course on Jewellery Merchandising
Extensive training on Market Research and Product Development
Training Individuals to be leaders with a vision and a mission

Course Contents

What is Jewellery merchandising?
Merchandising Management
Conceptualizing Jewellery designs
Learn how to modify designs/suggest customer changes
Overview of Corel Draw, Cad software’s and Manufacturing Processes
In-depth study of Indian and International Jewellery Industry with all regions and their Trends
Research and Trend Forecasting as per Markets: U.S, Europe, India, Australia, South East Asia, Japan, South Africa and Middle East.
Planning and Costing Sample New Collection ranges.
Identify your customer?
Team Leadership Management
Diamonds and Gemstones
Know the commercial terms
Process of Quality Control
Branding a Product range
The 3 C’s of Branding
Types of Brands
The 5 Steps to Building a Brand
Brand Loyalty and Brand Equity
What is a Brand Promise
Sales Analysis
Pricing Strategies
Visual Merchandising
The Basic Rules in Visual Display
Electronic Commerce in Jewellery Industry
Digital Marketing

Contact Detail:
Bagmal Laxmichand Parikh Campus,
Plot No. 111/2,13th Road,
M.I.D.C., Andheri (E),
Mumbai - 400 093, India.
Tel: +91-22-42906666
Fax: + 91-22-42906677