Hello buddy as you want here we provides you information about IIM Lucknow for MBA marketing as follows
The Post Graduate Programme is designed to develop professional managers with strong conceptual fundamentals and skills required to manage businesses of the future, while giving them the vision to determine what the future will be.

Admission procedure

Admission to the post graduate programs and fellowship program is done
through the Common Admission Test

The weightage given for each of these components varies each year.

The candidates are called for group discussions and personal interviews,
conducted in various cities of India

The final selection is based upon the performance in CAT, scholastic
achievement, work experience and performance in group discussion and
personal interview.

Marketing management syllabus for 1st year

Marketing Management I:

Major topics covered in the first course are :

Analyzing the marketing environment and consumer behavior;

Identifying market segments and selecting target markets;

Differentiating and positioning the market offer; Developing ,

testing, and launching new products and services;

Managing product life cycles and strategies;

Managing product lines,

brands and packaging and Designing pricing strategies and programs.

Marketing Management II:

, modern retailing,

integrated marketing communication

, advertising and sales promotion.

Market Research,

demand estimation,

rural marketing,

international marketing and

marketing implementation.

Contacts details

Indian Institute of Management

LucknowPrabandh Nagar, IIM Road,

Lucknow – 226 013.\

Phone : +91-522-2734101, 2734111-20, 6696001

Fax : +91-522-2734025 , 2734005