Hey!! Digital Marketing for CMOs programme of Indian Institute Of Management Bangalore will give an overview of various digital marketing platforms that businesses can use for achieving growth.

It will give insights into the art and science of search engine marketing and social media marketing.

The programme is designed exclusively for CMOs and Heads of Marketing of organizations with 200 or more employees. CMOs from both B2C as well as B2B will benefit from this programme.

Content:

-Social Media Strategy

-Search advertising

-Search engine optimization

-Social media marketing – Facebook, Twitter, LinkedIn

-Display Advertising

-Youtube Advertising

-Web Analytics

-Mobile Marketing

-Latest trends in digital marketing



Key Benefits:

-Strategy and tools of digital marketing

-Choosing a social media platform that fits brand objective

-Optimizing search advertising

-Optimizing for search engine

-Tracking and Measurement

-Identifying the skills needed in Digital marketing team

-Improving the ROI from digital marketing

-Integration of digital marketing with traditional marketing


Contact Details
Indian Institute of Management Bangalore  
Bannerghatta Main Rd, Bilekahalli, Bengaluru, Karnataka 560076
Phone: 080 2658 2450