Can any of you here please provide me the syllabus of Post Graduate Diploma in Advertising & Public Relations (PR) Course offered at Indian Institute of Mass Communication (IIMC), Delhi???

As per your request here I am sharing the syllabus of Post Graduate Diploma in Advertising & Public Relations (PR) Course offered at Indian Institute of Mass Communication (IIMC), Delhi

Post Graduate Diploma in Advertising & Public Relations (PR) Course Syllabus

1. Communication Theory and Research (100 Marks)
The main objective of this paper is to provide a framework that integrates the various aspects of communication with advertising. The paper devotes a major section to explaining the concepts of communication, effects of communication and the role of communication in the developing world.

2. Marketing (100 Marks)
The course offers a comprehensive paper in a systematic framework so that students get exposed to all the W,s and H,s of marketing. It introduces the students to the basic concept of Marketing, helps in understanding the most valuable asset of the companies: consumers, their behaviour and the various models of buyer behaviour, help them to understand the relevance of social marketing and also introduce the students to the concept of Integrated Marketing Communication.

3. Advertising: Principles, Concepts and Management (100 Marks)
This paper offers students an introduction to the field of advertising. The paper deals with three main areas in advertising:
Principles and Concept of Advertising which include evolution and history of advertising, relevance of advertising in marketing-mix, an overview of the advertising scene in India, social and economic impact of advertising and laws and ethics in advertising;
Account Management which deals with agency operations , an understanding of key issues: intra-agency and external, pitching mechanism in advertising, client agency interface and agency revenue process; and
Strategy Planning and Brand Management includes the role and relevance of strategy in advertising, the strategy planning process, various theories and models in brand management and case studies.

4. Advertising: Creativity and Campaign Planning (100 Marks)
This paper exposes the students to the phenomenon of creativity in advertising. It includes the understanding of different stages in creative process, making of a creative brief, creating advertising appeals , and appreciation and presentation of some of the great and failed campaigns. Students apply all these theoretical inputs in the second semester to prepare a campaign on a given theme. In order to provide a virtual reality, the students are divided in groups to function as agency personnel in various streams like account planning, copy writing, media planners, etc., depending on their aptitude and produce various campaigns, both on corporate and social brands. The idea behind the exercise is to allow them to learn working in a team.

5. Public Relations: Principles, Tools and Method (100 Marks)
This paper includes evolution and history of PR, PR concepts and principles, various theories of PR, Interface of PR with various other management disciplines, Publics in PR, PR in Government, PR in public sector ,laws and ethics in PR, strategic PR management, Crisis communication and Management, role and scope of writing in PR and role of research in PR.

6. Corporate Communication (100 Marks)
This paper aims at introducing students to the principles and concepts of Corporate Communication (CC), evolution and growth of CC, emerging market scenario, the relevance of CC; and financial communication and financial media.

7. Oral and Visual communication (100 Marks)
This paper includes oral communication-evolution and the great Indian heritage and the concept, process and function of visual communication. The students will also get exposed to various concepts and theories of graphics and the application part of that.

8. Production Techniques and Methods (100 Marks)
Includes basic printing process, desktop publishing (DTP), artworks and pre-press technology and costing and estimates. Students will be familiarized with the AV (audio-visual) equipment, photography and the various IT tools.

9. Media Planning (100 Marks)
The paper includes the role of media planning in advertising, an overview of media: global, national & local scene, classification of various media, sources of media information, media innovation and agency-media interface. It also involves planning and execution of various media plans. Hands-on training by relevant media software will also be given.

10. Advertising, PR and Marketing Research Methods (100 Marks)
This paper includes role and relevance of research in communication, types of research and the research process. Emphasis would be given on advertising research; Positioning research, target market research, pretest research and audience research.