How much duration requires to complete PG Diploma Course in Advertising and Public Relations at Indian Institute of Mass Communication (IIMC) ?

Hey , it take one year to complete PG Diploma Course in Advertising and Public Relations at Indian Institute of Mass Communication (IIMC).

PG Diploma Course in Advertising and Public Relations :

Objectives of the Course

To Provide basic and emerging concepts and principles in relation to better decision making in the areas of advertising & allied fields.

To enable the students to integrate various functions.

Sensitize students on various gender/ social communication issues.

To provide hands-on training on planning and production of brand and social issue campaign.

To provide skills on various media planning and production relevant software.

Course Outline:

Communication Theory and Research
Marketing
Advertising: Principles, Concepts and Management
Media Planning
Creativity and Campaign Planning
Public Relations & Corporate
Communication: Principles, Tools & Techniques
Digital Public Relations & Corporate Communication
Oral & Visual Communication
Production Techniques & Methods
Advertising, PR & Marketing Research

Here is the attachment.

PG Diploma Course in Advertising and Public Relations







Address:
Indian Institute of Mass Communication, Kottayam Regional Centre
Mahatma Gandhi University, University Campus Road, Ground Floor
Athirampuzha
Kottayam, Kerala 686560

Attached Files

PG Diploma Course in Advertising and Public Relations.pdf (79.2 KB, 116 views)