Hey!! MARCON 2016: International Marketing Conference of Indian Institute of Management Calcutta is aims to bring together and engage the thought-leaders and practitioners, from marketing and other social sciences to facilitate such a dialogue that would contribute to the process of taking a fresh perspective of the engagement process.

The theme of the conference is therefore – Engagement in the Era of e-Marketing!

Key Dates:
December 22-24, 2016

List of the Track Name of this Conference:

1 Advertising, Promotion, and Marketing Communications

2 Sales Management & Business to Business Marketing

3 Consumer Behaviour & Psychology

4 Cross Disciplinary Issues in Marketing

5 Marketing across cultures

6 Marketing Strategy

7 New Product/Service Development, and Innovation

8 Pricing

9 Product, Service, and Brand Management

10 Relationship Marketing

11 Research Methods used in Marketing (Qualitative & Quantitative)

12 The Internet & Social Media Marketing

13 Retailing & Distribution Channel Management

14 Marketing to Poor, and Rural Consumers

15 Social Marketing, Macro Marketing, and Public Policy Issues
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Venue:
Indian Institute of Management Calcutta, kolkata, India