EPM-MHRM is a Unique Programme Designed Keeping in View the Training Needs and time pressures of industry executives and entrepreneurs.

Executive Programme in Management with specialization in Marketing and HRM (EPM MHRM) is held through CE & QIP of IIT Bombay

Programme Fee

Programme fee for the 10th batch of EPM is INR 1,27,000. Service tax at the rate of 12.36% (as per rules) is INR 15,697.

Total fees for the program will be INR 1,42,697 (One Lac forty two thousand six hundred ninety seven) only.

Course Structure:

A Foundation and Fundamentals of Management

1 Principles of Management
2 Strategic Management
3 Understanding Individual and Organizational Behavior
4 Economic Environment Analysis
5 Fundamentals of Marketing
6 Principles of Finance & Accounting
7 Introduction to Human Resource Management
8 Operations Management
9 Effective Business Communication

B Marketing Management

10 Consumer and Industrial Buyer Behavior
11 Product Planning and Management
12 Management of Marketing Channels and Retailing
13 Managing Sales & Distribution
14 Market Research
15 Pricing Strategies
16 Branding and Brand Management
17 Integrated Marketing Communication and Advertising
18 Service Marketing
19 Relationship Marketing and CRM

C Human Resource Management (Managing People)

20 Innovation, Entrepreneurship and New Venture Management
21 Recruitment & Selection : Talent Management
22 Performance Appraisal & Management System
23 Training & Development (Self, Team & Organisation)
24 Developing Leadership & Culture in Organisations


Contact Details :

Telephone: (Office) 022–25767897 / 7763
Email: cpmhrm@som.iitb.ac.in

Address :

Shailesh J. Mehta School of Management,
IIT Bombay Powai, Mumbai, 400 076.