IKEA was founded in 1943 by Ingvar Kamprad from Småland in southern Sweden.

The name IKEA is formed from the founder's initials (I.K.) plus the first letters of Elmtaryd (E) and Agunnaryd (A), the farm and village where he grew up

Brand Elements
Single brand element is the simple and bold typeface logo

Simplicity is reflective of the products sold at IKEA simple in design but visually appealing

Colors are the same yellow and blue national colors of Sweden, the birthplace of the founder

Is a registered trademark which means unauthorized use is subject to legal action

Consists of simple geometric shapes and text, and does not meet the threshold of originality needed for copyright protection

Pricing
IKEA pricing strategy is to maintain good quality and design while keeping cost as low as possible.

10 keys to IKEA‟s low pricing
Recycling
In-house design
AS-IS
Economies of scale
Waste Reduction
Transportation
Automatic Selling
Strategic Placement
Thriftiness
Minimal Packaging

IKEA Brand Marketing MBA Case Study Details