The syllabus and previous year question paper of MBA – Sem II -Marketing Management of Guru Gobind Singh Indraprastha University, Delhi are as follows:

1. Introduction to Marketing : Meaning, Nature and Scope of Marketing; Marketing
Philosophies; Marketing Management Process; Concept of Marketing Mix; Market Analysis: Understanding Marketing Environment; Consumer and Organisation Buyer Behaviour; Market Measurement; Market Segmentation, Targeting and Positioning. (14 Hours)

2. Product Planning and Pricing: Product Concept; Types of Products; Major Product Decisions; Brand Management; Product Life Cycle, New Product Development Process; Pricing Decisions; Determinants of Price; Pricing Process, Policies and Strategies. (14 Hours)

3. Promotion and Distribution decisions: Communication Process; Promotion Tools-Advertising, Personal Selling, Publicity and Sales Promotion; Distribution Channel Decisions-Types and Functions of Intermediaries, Selection and Management of Intermediaries. (14 Hours)

4. Marketing Organization and Control: Emerging Trends and Issues in Marketing –
Consumerism, Rural Marketing, Social Marketing; Direct and Online Marketing; GreenMarketing.

Question Paper of MBA – Sem II -Marketing Management