Hey Karan, as per your demand here I am providing you syllabus of the Ph.D. Entrance Test of Department of Studies & Research in Management of Karnataka State Open University

Part - A
Research Methodology
Unit – I : Introduction
Concept, Nature, Types and Characteristics of research, Philosophical and Sociological foundations of research, Interdisciplinary approach and its implication in
various research areas.

Unit – II : Methods of Research; Qualitative and Quantitative methods of research – Historical, Case study, Ethnography, Documentary, Content analysis, Descriptive, Exploratory, Normative, Evaluative research.

Unit – III : Research Proposal

Elements of research proposal, Literature review, Formulation of research problem statement, Developing objectives, Developing hypothesis.

Unit – IV : Data Collection

Sampling, Probability and Non-probability samples, Tools of data collections, Primary data and Secondary data collection, Sensus of primary data and Secondary data, Tabulation of data.

Unit – V : Data Analysis
Analysis of qualitative data and quantitative data, Statistical tools and techniques of data analysis – Measures of central tendency, Dispersion. Decision making with hypothesis testing through parametric and non-parametric tests. Use of computer
software for analysis – SPSS.

Unit – VI : Report Writing and Evaluation
Writing of research proposal, Report and Research paper; Writing and presentation of preliminary, Main body and Reference section of report.

Part - B
1. Management Concepts and Theory
2. Business Environment
3. Organisational Behaviour
4. Managerial Economics
5. Business Communication
6. Business Policy and Strategic Management
7. Entrepreneurship development
8. Production and Operative Management
9. International Business
10.Marketing Management
11.HR Management
12.Financial Management

Unit – I – Management Theory and Practice
Evolution of management thought; Management process, levels, skills, roles. Social responsibilities of business and ethics. Planning, decision making, organizing, directing, controlling.

Unit – II – Business Environment
Nature, Components and determinants of business environment, scanning of business environment, Consumerism in India, Indian financial markets – SEBI, RBI, Indian planning and sectoral development, National Income, Industrial policy, Fiscal and monitory policy, Economic Reforms since 1991, Exim policy – EPZ,

Unit – III – Organisational Behaviour
The concept and significance of organizational behavior, Understanding and managing individual behavior, personality, perception, values, attitudes, learning, motivation, group dynamics, managing conflicts and organizational change.

Unit – IV – Managerial Economics
Nature and scope of managerial economics, Importance of managerial decision making, Marginal analysis, Objectives of a firm, Demand function, Elasticity of demand, Demand estimation and forecasting, Short-run and long-run production functions, cost levels and economics of scale, Price and output determination under perfect competition, Monopoly, Monopolistic competition and oligopoly, Pricing strategies, National Income, Inflation, Balance of payments, Monitory and fiscal policies.

Unit – V – Business Communication
Importance and nature of business communication, Effective communication skills, Communication process, Types of communication, Barriers of Communication, Listening, Business writing, Negotiations, Conducting and attending interview and meetings.

Unit – VI – Business Policy and Strategic Management
Nature, Objective and Importance of Business policy, Overview of strategic management, Process of strategic decision making. Strategic planning, Strategy formulation, Types of strategies, Strategic alternatives and choice, strategy implementation – designing organizational structure and activating strategies, strategy evaluation and control.

Unit – VII – Entrepreneurship Development
Need for entrepreneurship, Role of entrepreneur in economic development, types of enterprises, entrepreneurial development stages, Achievement motivation, Innovation, Feasibility study, Feasibility of project. Role of government in developing entrepreneurship, EDPs, Financial institutions supporting entrepreneurship, New generation entrepreneurs.

Unit – VIII – Production and Operation Management
Nature of production and operations management, Facility location, Layout planning and analysis, Production process analysis, Demand forecasting for operations, Production scheduling, Work measurement, Time and mention study, Statistical quality central, Material resource planning and inventory control, JIT, Purchase management, Stores management, TQM.

Unit – IX – International Business
India’s foreign trade and policy, Import and Export multinational companies in India, Indian MNC’s, Trans-nationalization of world economy, Managing cultural diversity, Global entry strategies, Globalization of financial system and services, Competitive advantages of nations, WTO, TRIPS and foreign exchange market.

Unit – X – Marketing Management
Marketing – concept, Nature and scope, Marketing myopia, Marketing mix, Marketing environment, Market segmentation, Positioning, Targeting. Product life cycle, New product development, Pricing methods, Promotion mix, Advertising – planning, Examination and evaluation, Brands – meaning and role, Brand building strategies, Distribution channel, Rural marketing.

Unit – XI – Human Resource Management
Changing role of HRM – its significance, HR sub-systems, Recruitment and Selection – sources of recruits, Recruiting methods, Selection procedure, Selection tests, Placement and follow-up. Development of personnel – Methods of Training and Development, Evaluation, Career planning and development. Performance appraisal – Importance, Objectives and techniques. Compensation and benefits – Job evaluation techniques, Wages and salary administration, Fringe benefits, Human resource audit.

Unit – XII – Financial Management

Nature and scope of financial management, Risk and Return, Valuation of securities, Pricing theories – Capital asset pricing model and Arbitrage pricing theory. Capital budgeting decisions, Capital structure, Dividend policies, Working capital management, Derivatives, Corporate risk management, Mergers and Acquisition, International financial management.

Contact Details:
Karnataka State Open University  
Mukhtagangotri, Mysuru, Karnataka 570006
Phone: 0821 251 9952