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May 4th, 2016, 11:44 AM
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Join Date: Mar 2012
Re: Koshy's bangalore mba

Koshys Group of Institutions (KGI Bangalore) MBA – Marketing is designed to provide students with a systematic approach for making marketing decisions and to give students practice in the analysis, design implementation, and control of marketing strategies.

Koshys Group of Institutions (KGI Bangalore) MBA – Marketing syllabus
1st Semester
Economics for managers
Organizational behavior
Accounting for managers
Statistics for management
Marketing for customer value
Business and industry
Communication skills

2nd SEMester
Technology for management
Managerial research methods
Entrepreneurship and ethics
Human capital management
Financial management
Quantitative techniques and operations research
Innovation management

3rd SEMester
Strategic management & corporate governance
Projects and operations management
Project work for 4 weeks
Retailing management and consumer behavior
Rural and agricultural marketing

4th SEMester
International business dynamics
Dissertation for 6 weeks
Strategic brand management services
International marketing strategy
Digital marketing

Address
Koshys Group of Institutions (KGI Bangalore), Hennur-Bagalur Road, Bangalore
No.31/1, Kadusonnapana Halli, Kannur, Hennur-Bagalur Road, Bangalore, Karnataka, India- 562149
Email:
info@kgi.edu.in


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