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August 22nd, 2016, 04:19 PM
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Krishna Kanta Handique State Open University Question Paper

I want the question paper of Advertising and Relationship Management of MBA 5th semester of Krishna Kanta Handique State Open University?

Ok, here I am providing you the question paper of Advertising and Relationship Management of MBA 5th semester of Krishna Kanta Handique State Open University

KKHSOU MBA 5th sem Advertising and Relationship Management question paper

Time : 3 Hrs.

Full Marks : 80

1. Answer any five from the following questions : 5×2 = 10
(Each within 50 words)
(a) Define 'Integrated Marketing Communication'.
(b) What is word of mouth promotion?
(c) State any two objectives of advertisement.
(d) What is customer relationship management?
(e) What is negotiation?
(f) What is customer value management?

2. Answer any three from the following questions : 4×3 = 12
(Each within 100 words)
(a) What is exhibition? Discuss any three objectives of exhibition.
(b) Discuss Unique Selling Proposition (USP).
(c) Discuss any two factors which motivate companies to adopt CRM.
(d) Discuss any two tools of negotiation.

3. Answer any three from the following questions : 6×3 = 18
(Each within 250 words)
(a) Explain the customer strategy grid.
(b) Explain the role of humour and subliminal message in Advertising.
(c) Discuss the tools of Customer Relationship Management (CRM)
in business.
(d) Discuss different steps involved in developing 'Partner
Relationship Management.'

4. Answer any four from the following questions : 10×4 = 40
(Each within 400 words)
(a) What is global promotion? Discuss the factors which influence in
global promotion.
(b) Write short notes on
(i) Print advertisement
(ii) T. V. commercials
(c) What is media planning? Discuss the factors which influence media
planning.
(d) Discuss the four C's of CRM process. Discuss the negotiation
process.
(e) Discuss how effectiveness of advertising can be measured? Why
is measuring advertising effectiveness essential?

Contact-

Krishna Kanta Handiqui State Open University
Housefed Office Complex
Guwahati-Shillong Road
Dispur
Guwahati, Assam 781006

Last edited by Neelurk; May 27th, 2020 at 09:42 AM.
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