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  #1  
June 1st, 2016, 04:37 PM
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Join Date: Mar 2012

Hello sir is there any one can provide me some previous year Model Papers for MBA program by Krishna University?

As per my knowledge the Krishna University is offering MBA program. So its model paper is also provided by Krishna University.
The Krishna University is does not provides its model papers for MBA. But I’m here giving you some model questions for MBA by Krishna University.
Paper:
SECTION-A
Answer any five of the following questions.
1. Write short notes on:
a) Guerrilla marketing
b) Marketing mix
c) Promotion mix
d) Product mix
e) Consumerism
f) Marketing audit
g) HMS
h) Marketing logistics

SECTION-B
Answer all questions.

UNIT-I
2. a) What is marketing? Differentiate between e-marketing and tele marketing.
(or)
b) Choose a company of your choice and explain how internal environmental factors affecting its marketing operations.

UNIT-II
3. a) Explain the concept of product life-cycle and its utility for marketers.
(or)
b) Discuss in brief the various pricing strategies used by marketers. Suggest suitable pricing strategy for
i) readymade garments ii) domestic furniture

UNIT-III
4. a) Are intermediaries and their functions necessary aspects of marketing channels? Give reasons.
(or)
b) Explain the various channel designs with reference to an FMCG company

UNIT-IV
5. a) Explain the IMC planning process.
(or)
b) Explain the importance of marketing communication in the present global era.

UNIT-VI
6. a) What is Marketing Organisation? Explain the factors affecting marketing organization.
(or)
b) Why organizations lose their customers? Explain how can you attract and retain customers.

The Krishna University provide its all courses subject paper for its students.

You can get detail about Krishna University after visiting an official site of Krishna University:

Visit an official site of Krishna University



Address:

Krishna University
Machilipatnam, Andhra Pradesh 521002
Phone: 086722 25963

Last edited by Anuj Bhola; October 23rd, 2019 at 01:56 PM.
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