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February 1st, 2017, 03:05 PM
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LPU Instruction Plan
I want the Instruction Plan of Lovely Professional University, Punjab for Courses with Lectures so can you provide me? Lovely Professional University, Punjab has punblished the Instruction Plan (for Courses with Lectures with or without Labs) LPU Instruction Plan for Courses with Lectures Term: 1 Course No. MGT634 Course Title: Sales And Promotion Management L: 3 T: 1 P: 0 Cr: 4 Textbook: 1. Kruti Shah, Alan D’ Souza; Advertisement and Promotions- An IMC Perspective, Tata Mcgraw Hill.2007 2. Churchill, Ford, Waliker; Sales force Management, Tata McGraw Hill,2005 Other specific books: 3. Belch George E and Belch Michale, An Introduction to Advertisement and Promotions, Tata Mcgraw Hill,2007 4. Stiff, Cundiff and govoni, Sales Management, Perason education,2007 5.Havaldar, K.K. and Cavale, V.M., Sales & Distribution Management, Tata McGraw-Hill, 1st Ed. 2008 6. Kotler Philip ,and keller, Kevin lane,”Marketing Management”,Pearson Education,12 edition 7. Manning, G L & Reece, B L., Selling Today, Pearson Education, Delhi, 2006. 8.Johnston and Marshall, Sales force management, Tata Mcgraw Hill, 2007 Other readings: Journal articles as compulsory readings (Specific articles, Complete reference) David Godes, Better Sales Networks, Harvard Business Review, July-August, 2006, pp.102-112 John. H. Fleming, Managing Your Human Sigma, Harvard Business Review, July-August, 2005, pp.107-114 Erin Anderson, How Right the Customer Should Be, Harvard Business Review, July-August, 2006, pp.59-67 Advertising Express,”Ghost Shoppers”January 2007. P-13 to 15 Advertising Express,”Integrated Marketing Communication “ july 2007. P-39 to 54 Advertising Express,” Anivertising”December-2006. P-13 to 18,p-26 to 30 LPU Instruction Plan for Courses with Lectures For more details here is the attachment Contact- Lovely Professional University - LPU Jalandar Jalandhar-Delhi G.T. Road, National Highway 1, Phagwara, Punjab 144411 Last edited by Neelurk; March 28th, 2020 at 10:09 AM. |
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