The Lynn University offers several concentrations for MBA Program.

Marketing is also one those Concentrations for MBA Program offering by this University.

Here I am giving information about MBA in Marketing Program:

Total Credits:
36 to Complete MBA in Marketing Program

18 MBA foundational credits
9 elective credits
9 specialization credits

Course Curriculum:
MBA 621: International Marketing
Examine how a company markets an existing product in new global markets and how a company develops a new product for a global market. Explore the framework of foreign entry, local marketing abroad and global management.

MBA 625: Integrated Marketing Communications
Learn how to integrate every form of communication to deliver the same powerful message. Use a customer-focused approach that combines the full range of information tools and points of contact to build customer loyalty. Develop strategies for the allocation of communications resources.

MBA 628: Special Topics in Marketing
Study current or leading-edge topics in the marketing field, including brand asset management, new product development, marketing research, advertising management, business-to-business marketing and multicultural marketing.

Tuition Cost:
Estimated tuition per credit
$725

Contacts
Lynn University
3601 N. Military Trail
Boca Raton, FL 33431
+1 561-237-7000 1-800-994-LYNN