Hi buddy here I am looking for study material for IBPS Specialist officer marketing, so can you here tell me from where I can get it ?

As you are looking for study material for IBPS Specialist officer marketing, so here I am telling some good books along with its syllabus :

Books
Marketing Aptitude For Bank Clerk/ Po/ Specialist Officer Exam English
Rs 127.00

Marketing Aptitude For Bank Clerk/ Po/ Specialist Officer Exam
Rs 113.00

Banking Financial Awareness Covering General Banking & Socio-economic Awareness Ibps Bank Po/So/Mt,Ibps Clerk,Rrbs Office Assistant & Officer Rbi,Sbi
Rs 220.00

Ibps (crp Spl-v) Specialist Officer 2016 Study Guide Paperback (english) 6th Edition
Rs 440.00

Handbook On Banking Awareness-ibps Bank Po And Clerk Examinations Pb English 4th Edition
Rs 176.00


Syllabus
Marketing management
BCG matrix
Porter model (Competitive startegies)
5 Ps and 5 Cs of Marketing
Value chain analysis
Product mix
Du-pont model
Marketing mix
Product life cycle
Product development process
Branding and advertisement
Service marketing
Marketing leadership strategies
Pricing strategies
Marketing terms (Like Dashboard, Content marketing, Conversion ratio etc.)


Nature and scope of Marketing
Marketing environment
Marketing prices
Product development process
Marketing planning
Product life cycle
Marketing competitiveness
Value analysis
Marketing competitiveness
Product mix
Marketing mix
Advertisement strategies
Labeling
Alliance marketing
Social marketing
Green marketing
Competitive strategy
Pricing strategies
Marketing comtrol
Price volume cobtrol
Value analysis
Customer value
4 P's of marketing