As you are looking for sample project based on ‘Marketing Mix’, so here I am providing sample project:

Marketing Mix Sample Project
Acknowledgment:
We are very grateful to many people for their help and encouragement during the project & writing of this report. We especially want to thank Sir S. ALAM for giving us & helping us in this project

PRODUCT NAME :
“NESTLE INSTANT MILK’’

TABLE OF CONTENTS:
MISSION STATEMENT
STORY OF NESTLE
DYNAMIC EXPANSION
BRANDS OF NESTLE
BOARD OF DIRECTORS
AUDIT COMMITTEE
NESTLE’S OBJECTIVES
MARKETING AND SALES
MARKET POSITION
NESTLE EVERYDAY
RESEARCH AND DEVELOPMENT
MARKETING MIX
PROBLEMS FACED BY NESTLE
RECOMMENDATIONS
SWOT ANALYSIS
FUTURE OF NESTLE

MISSION STATEMENT
“AT NEWSTLE, WE BELIEVE THAT RESEARCH CAN HELP US MAKE BETTER FOOD SO THAT PEOPLE LIVE A BETTER LIFE.”

NESTLE STORY:
Nestle Pakistan is a subsidiary of nestle S.A a company of Swiss origin headquartered in Vevey, Switzerland. It is a food processing company, registered on the Karachi and Lahore stock exchanges. For 5 years in a row, the company has won a place among the top 25 companies of the Karachi stock exchange.

Headquartered in Lahore the company operates 5 production facilities. Two of its factories in Sheikhupura and Kabirwala are multi products factories. One factory in Islamabad and 2 in Karachi produce bottled water. Through its effective marketing and vast sales and distribution network throughout the country, it ensures that its products are made available to consumers whenever, wherever and however.

In the line with Nestlé’s global philosophy, Nestle Pakistan is proud of its commitment to excellence in product and safety and quality and providing value and services to its consumers. On the social front it is very responsible when it comes to environmentally sound business practices and corporate social responsibility.
Nestle Pakistan operates in many ways but people products and brands are tge main flag bearers of the company’s image.

Dynamic expansion
Nestle Pakistan has being at the forefront of development of dairy sector in Pakistan as major industrial stake holder for a while .internal efforts and some initiatives with government have being going on since long in order to maximize the development of the sector .still, a need for sector wise coordination and combine efforts was there to ensure utilization of all available resources to move forward in the direction.

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Attached Files

Marketing Mix Sample Project .doc (115.5 KB, 72 views)