Here I am giving you question paper for NET mass communication and journalism subject in a PDF file attached with it so you can get it easily.

1. Mass media essentially operate in
(A) Limited sphere
(B) Parallel sphere
(C) Public sphere
(D) Conventional sphere
2. When codes govern signs, and when
assembled together, they become
(A) Texts
(B) Paradigms
(C) Contexts
(D) Symbol
3. The addressability of mass
communication is altered by
(A) the digital media
(B) the folk media
(C) the personality-oriented media
(D) the non-real time media
4. Transferring thoughts, ideas and
messages into verbal and non-verbal
signs is referred to as
(A) Channelisation
(B) Mediation
(C) Encoding
(D) Decoding
5. The utilization of a personal space
and physical environment for
communication is called
(A) Chronemics
(B) Proxemics
(C) Kinesics
(D) Paralanguage
6. Generally, referential readings are
(A) Normal
(B) Researched
(C) Emotional
(D) Prohibitive
7. The first chairman of the Press
Council of India was
(A) Justice Rajagopala Iyenger
(B) Justice P.B. Sawant
(C) Justice Jeevan Reddy
(D) Justice J.R. Mudholkar
8. Organisational communication is
concerned with the flow of messages
within a network of interdependent
(A) Relationships
(B) Performances
(C) Obstacles
(D) Biases
9. The concept of Flak was constructed
by
(A) John Fiske
(B) E. Durkheim
(C) Noam Chomsky
(D) Leon Festinger
10. Sardar K.M. Panickar was associated
with
(A) The Times of India
(B) The Pioneer
(C) The Hindustan Times
(D) The Tribune
11. In analog mass communication,
contents are linear and
(A) Dynamic
(B) Static
(C) Exploratory
(D) Sensational
12. Expression of opinion as to the public
conduct of public servants is not
(A) a breach of privilege
(B) contempt of public servants
(C) violation of service protection
(D) defamatory

13. The decision of the Union
Government to fix a minimum price
for a newspaper was challenged by
(A) Hitavada
(B) The Tribune
(C) Deccan Herald
(D) Sakal
14. The organisation of ombudsmen is
located in
(A) The United States
(B) Brazil
(C) Hong Kong
(D) South Africa
15. The New York Times has created the
position of
(A) Ombudsman
(B) Reader Editor
(C) Public Editor
(D) News Controller
16. Copyright does not subsist in
(A) Reproductions
(B) Music
(C) Original works
(D) Sound recordings
17. Preparation before beginning the task
of investigation in qualitative
research is called
(A) Curtain raiser
(B) Simplification
(C) Epoche
(D) Pre-review
18. Developmental media Philosophy
exports
(A) Domestic media content
(B) Intellectual property of a
country
(C) De-Westernized views
(D) Public per capita
19. To a positivist researcher, reality is
(A) Critical
(B) Objective
(C) Interpretative
(D) Conventional
20. The accuracy of systematic sampling
is directly related to the adequacy of
(A) Investment
(B) Physical resources
(C) Research goals
(D) Sampling frame
21. The process of examining every
member of a specified population is
called
(A) Probability
(B) Partiality
(C) Census
(D) Non-probability
22. Former President of India, Dr.
Rajendra Prasad was associated with
(A) Searchlight
(B) Satyagraha
(C) Sentinel
(D) Leader
23. Cutlip, Bernays, Ivy Lee are
associated with
(A) Radio and T.V. Journalism
(B) Public Relations and Corporate
Communication
(C) Film production and new
media
(D) Print Journalism
24. In terms of public awareness, news
has the status of
(A) Dominant discourse
(B) Conflict value
(C) Unintended exchange
(D) Limited judgement

25. The film, Lawrence of Arabia,
belongs to the genre of
(A) Crime (B) Detective
(C) Epic (D) Comedy
26. Live Television and radio that need
the presence of audience are
identified as
(A) Transmission media
(B) Signal media
(C) Asynchronous media
(D) Synchronous media
27. In frequency modulation
(A) Frequency of carrier wave
varies according to the
frequency of signal.
(B) Frequency of carrier wave
varies according to the
amplitude of the signal.
(C) Frequency of signal varies
according to the amplitude of
carrier wave.
(D) Frequency of signal varies
according to the frequency of
carrier wave
28. A psychographic characteristic of
film audience is
(A) Income
(B) Age
(C) Gender
(D) Need for status
29. The term ‘spin doctors’ is used in a
negative sense to refer to
(A) News reporters
(B) Legal counsels
(C) Advertisers
(D) PR Professionals
30. If a publication is half the size of a
broadsheet, it is called
(A) Tabloid
(B) Digest
(C) Single dummy
(D) Double dummy
31. Assertion (A) : The Press in India
has the liability to pay nondiscriminatory
taxes.
Reason (R) : Under the Indian
constitution, the press is no
different from ordinary citizens.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct
explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
32. Assertion (A) : The government
cannot directly restrict one
freedom by permitting another
freedom.
Reason (R) : Clause (1) of Article
19 of the Indian Constitution
provides equal opportunity for
every type of freedom.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct
explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
33. Assertion (A) : Television and
Internet have become a major
source of news these days for
daily newspapers.
Reason (R) : Since news agency
services have become less
dependable due to global
recession.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct
explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

34. Assertion (A) : Today the focus of
media is more on hype and
entertainment than information
and education.
Reason (R) : Because they aim at
massive audience consisting of
common denominators who
have low level tastes and
preferences.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct
explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
35. Assertion (A) : Researchers who opt
for secondary analysis do not
have limitations in the types of
hypothesis or research questions
which are to be investigated.
Reason (R) : For them, data
already exists and it is difficult
to get more information.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct
explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.
36. Identify the correct sequence of
marketing approach in relation to
advertising and public relations.
(A) Product knowledge,
prospecting, approach decision,
establishing needs
(B) Establishing needs, product
knowledge, approach decision,
prospecting
(C) Prospecting, establishing
needs, approach decision,
product knowledge.
(D) Approach decision,
prospecting, product
knowledge, establishing needs.
37. The correct sequence in the
communication process is
(A) Selection, attention, perception,
retention
(B) Attention, selection, retention,
perception
(C) Selection, retention, perception,
attention
(D) Perception, attention, selection,
retention
38. Identify the correct sequence of the
following statutes :
(A) The Press and Registration of
Books Act, the Indian Telegraph
Act, the Indian Penal Code, the
Indian Post Office Act.
(B) The Indian Post Office Act, the
Indian Telegraph Act, the Press
and Registration of Books Act,
the Indian Penal Code
(C) The Indian Telegraph Act, the
Indian Post Office Act, the Press
and Registration of Books Act,
the Indian Penal Code
(D) the Indian Penal Code, the Press
and Registration of Books Act,
the Indian Telegraph Act, the
Indian Post Office Act
39. Identify the correct sequence of
chronological order of the following
newspapers that were launched
during freedom movement :
(A) Bombay Herald, Madras Courier,
Madras Gazette, Asiatic Mirror
(B) Asiatic Mirror, Bombay Herald,
Madras Courier, Madras Gazette
(C) Madras Courier, Bombay Herald,
Asiatic Mirror, Madras Gazette
(D) Madras Gazette, Madras Courier,
Bombay Herald, Asiatic Mirror
40. Identify the correct sequence of sales
steps a PR person should know.
(A) Creation of confidence,
Interest, attention, selling the
product
(B) Selling the product, attention,
interest, creation of confidence
(C) Attention, selling the product,
interest, creation of confidence
(D) Attention, Interest, creation of
confidence, selling the product

41. Match List – I with List – II :
List – I
(Name)
List – II
(Area)
a. Volney B. Palmer 1. New
Journalism
b. Tim Berners-Lee 2. Advertising
c. Joseph Pulitzer 3. Web
d. D.W. Griffith 4. Film
Codes :
a b c d
(A) 2 3 1 4
(B) 3 2 1 4
(C) 4 3 1 2
(D) 3 2 4 1
42. Match List – I with List – II :
List – I
(Author)
List – II
(Concept)
a. W.W. Rostow 1. Entropy
b. Shannon &
Weaver
2. Evolutionary
Perspective
c. Marshal
McLuhan
3. Growth
theory
d. Herbert Spencer 4. Medium is
the message
Codes :
a b c d
(A) 3 1 4 2
(B) 1 4 2 3
(C) 2 3 1 4
(D) 2 3 4 1
43. Match List – I with List – II :
List – I
(Book)
List – II
(Author)
a. Crystallising
Public Opinion
1. Sandra Oliver
b. The Power of
Corporate
Communication
2. Edward L.
Bernays
c. Effective public
relations
3. Scott M.
Cutlip
d. Public Relations
Strategy
4. Paul A.
Argenti
Codes :
a b c d
(A) 4 2 3 1
(B) 3 2 1 4
(C) 2 4 3 1
(D) 1 3 2 4
44. Match List – I with List – II :
List – I
(Director)
List – II
(Film)
a. Ketan Mehta 1. Jaane Bhi
Do Yaaron
b. Kundan Shah 2. Aarth
c. Mahesh Bhatt 3. Parinda
d. Vidhu Vinod
Chopra
4. Mirch
Masala
Codes :
a b c d
(A) 4 1 2 3
(B) 1 2 4 3
(C) 4 2 3 1
(D) 3 4 2 1
45. Match List – I with List – II :
List – I
(Models)
List – II
(Author)
a. Preparation,
Implementation,
Impact Model
1. Lindermann
b. Three step
yardstick model
2. Watson &
Nobel
c. Pyramid
Model
3. Cutlip,
Center &
Broom
d. Short term and
continuing
programme
model
4. McNamara
Codes :
a b c d
(A) 2 4 1 3
(B) 3 2 4 1
(C) 4 1 2 3
(D) 3 1 4 2

Read the following passage and
answer Question Nos. from 46 to 50.
Communication is essential to human
life and what we call media are
essential to communication. The
tongue was the first medium of
communication, along with hands for
making gestures. The first great
communicators, who also happened to
be one of first great political and
cultural leaders, were orators, and one
of them, Cicero, a Roman legislator
and lawyer, was so good at the use of
his hands in oratory that when he was
murdered by his enemies, they severed
his hands and nailed them – along with
his tongue – to the door of the Roman
Senate. That horrible detail from
history suggests emphatically how
influential the media can be. The
Romans so feared the media used by
orators to sway the masses that they
killed those who used them too well.
The Roman Empire would not have
worked without effective means of
communication – papyrus and wax
plates for writing, as well as a well –
developed language to facilitate the
communication of ideas and
information and to assist the attainment
of ends by influencing others to think
and act in certain ways. Cicero’s death
was initiated using a simple medium –
a posted list of Roman citizens who
had been proscribed – literally,
“written off.” A proscribed citizen had
ceased to have the protection of the
law. He could be murdered by anyone,
and his property seized by the
murderer. The posted proscription list
was a simple communicative medium
with fatal implications. It meant life or
death, and it did so by placing words in
people’s minds that carried ideas that
initiated actions. Words work and
sometimes they work by changing the
world. With Cicero’s death, the era of
the Roman Republic ended, and from
that point forward, Rome would be
ruled by emperors. Wall posters
continued to be used down through the
centuries to influence public thought
and behaviour. In China, when it was
ruled by Mao Tse-Tung’s Communist
Party, posters began to appear in 1963
all over Beijing. Ostensibly, posted by
ordinary people, their appearance in
fact launched a campaign by Mao to
regain control of the party from
pragmatists who favoured capitalist
style economic development over state
run collectivism. The posters vilified
his adversaries, and soon a movement
called the Cultural Revolution began
that set back China’s economic
development and resulted in many
deaths through purges. A more
genuinely popular use of
posters to attain political ends
occurred in Argentina in the
1980’s after a repressive conservative
military dictatorship finally
ended. It had suppressed a leftist

movement through torture and
murder, and the mothers of those
killed protested in the Plaza de
Mayo, a public square, using posters
and placards that contained pictures
of those who had “disappeared.”
They eventually succeeded in
drawing attention to the atrocity and
getting redress.
Why are the media –
everything from wall posters to
Internet sites – so powerful ? It is
largely because they use words and
images to convey ideas that inspire
action. The action they inspire can be
mild and can take the form of simple
belief in something. Many people
who regularly attend action
adventure movies actually believe
that the images of Arabs in such
films are accurate representations of
Arab reality. Or it can be extreme
and take the form of murder. When
the leaders of the genocide in
Rwanda in 1994 wanted to “get the
word out” about what they intended
to do, they used the national radio
system to broadcast calls for ethnic
massacre to begin.
46. Why were Cicero’s hands severed by
his enemies ?
(A) unable to tolerate his accusing
fingers.
(B) unable to see his beautiful
fingers.
(C) able to use his hands along
with oratory.
(D) able to guide people
47. Why was Roman Empire so
successful ?
(A) By fearing the enemies
(B) By effective means of
communication
(C) Unable to use the means of
communication
(D) By proscribing people
48. What was the lesson communicators
could learn from Cicero’s death ?
(A) use of wall posters
(B) preparation of list of
proscribers
(C) death, a lesson for criminals
(D) no protection of law for
citizens
49. What did Mao do to bring in Cultural
Revolution ?
(A) Use of posters
(B) Vilifying his adversaries
(C) Favouring purges of his
opponents
(D) State run collectivism
50. What did leaders in Rwanda do to
come to power in terms of
communication ?
(A) use of national radio system
(B) use of genocide pictures
(C) producing adventure movies
(D) by learning new cultures

Attached Files

NET mass communication and journalism paper.pdf (166.3 KB, 78 views)