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February 3rd, 2016, 10:29 AM
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MBA Bajaj Auto Swot Analysis
Hello sir I want to do job inBajaj Auto company after My MBA , but before it I would like to Bajaj Auto Swot Analysis info for take decision for job there , so would you plz provide me ?? As you are looking for doing job in Bajaj Auto company after your MBA and before go for it want Swot Analysis of this company , so here I am providing along with basic info of it : Bajaj Auto Limited Parent Company Bajaj Group Category Motorcycles, Scooters Sector Two-wheeler Tagline/ Slogan Hamara Bajaj; Distinctly Ahead USP Wide variety of motorcycles for the average Indian STP Segment Middle-class people who want a bike that is stylish and gives a good mileage Target Group Middle class youth from the age bracket of 25-35 Positioning Two-wheelers for every Indian Product Portfolio Brands 1. Bajaj Avenger 2.Bajaj Discover 3. Bajaj Kawasaki Ninja 4.Bajaj Platina 5. Bajaj Pulsar SWOT Analysis Strengths 1. Excellent brand presence and marketing in India 2. Extensive research and development focus and highly experienced player in the motorcycle segment 3. Widespread distribution network across India 4. Wide product range in terms of price, quality and categories 5. Featured in the Forbes Global brands list Weaknesses 1.Not a global brand despite high volume production 2.Lack of performance bikes like major international brands and sports bikes & cruisers Opportunities 1. Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km per litre 2. Cheaper variants for tapping more in the rural segment 3. Premium sports bikes for urban areas 4. Constant growth in the two-wheeler segment Threats 1.Cheaper imports from countries like China 2. Entry of international brands 3.Other motorcycle players have a strong brand presence Competitors 1. Yamaha 2. Hero Motor Corp (Hero Honda) 3.TVS 4.Suzuki 5. Harley Davidson 6. Royal Enfield 7. Ducati Superbike Last edited by Neelurk; June 23rd, 2020 at 11:09 AM. |
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