Seeking business education with an MBA have more options than ever before. Programs are targeted to specific skill sets in order to fit a niche job market and made to fit into a busy schedule for the working professional.

In order to create an effective recruitment strategy for an MBA program, it’s essential to have an understanding of the competitive landscape and the target audience.

Based on data from 2014 and 2015 GMAC and AACSB survey reports marketers provides developing a marketing strategy.

For MBA degree there are included participants from 641 graduate management programs representing 306 business schools and faculties located in 35 countries worldwide, including 42 US states and the District of Columbia.

Enrollment data for MBA course:



Types of graduate business programs are prospective students interested in exploring:

52% of students around the world are exclusively interested in an MBA program

Full-time two-year MBA programs are preferred by a third of this segment

26% of students are considering both an MBA and a specialized business master’s program, while 22% are exclusively considering business master’s program

The most preferred specialized programs are Master of Accounting and Master of Finance