Feel free I will get the Pondicherry University, 3rd semester MBA Marketing Consumer Behaviour subject notes.

Here are the content which come under file

Consumer Behavior and Marketing Action

Consumer Involvement

Consumer Decision Making Process

Consumer Behavior and Marketing Implications

Consumer Behavior Models

Cultural & Environmental Influences on Consumer Behavior

Groups, Social Class & Reference Groups

Family Influences & Decision Making

Opinion Leadership & Diffusion of Innovations

Consumer perception

Consumer Learning

Consumer Attitudes

Consumer Motivation




For full information please check the file



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Pondicherry University
Kalapet, Puducherry, 605014

Phone:-
0413 265 5179

Attached Files

Consumer Behaviour, MBA Marketing 3rd semester.pdf (2.20 MB, 475 views)