#1
May 9th, 2016, 05:53 PM
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MBA Kerala University Syllabus
Do you please give here syllabus for MBA (General) & MBA Tourism degree programs of the University of Kerala offered at Institute of Management in Kerala ?
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#2
May 9th, 2016, 05:53 PM
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Re: MBA Kerala University Syllabus
Hey , you are looking to get the syllabus for MBA (General) & MBA Tourism degree programs of the University of Kerala offered at Institute of Management in Kerala I am here giving you the same . Syllabus for MBA (General) & MBA Tourism degree programs: Semester I 1. Principles of Management and Organizational Behavior 2. Managerial Economics 3. Accounting for Managers 4. Quantitative Techniques 5. Operations Management 6. Business Environment and Corporate Ethics 7. Environmental Management Semester II 8. Laws for Business 9. Research Methods for Management 10. Human Resources Management 11. Marketing Management 12. Financial Management 13. Communication skills 14. Business planning and Entrepreneurship 15. Operations Research MBA (GENERAL) Semester 3 16. Organizational study 17. Management Information system For Dual Specialization 18. Elective 1 from Specialization I 19. Elective 2 from Specialization I 20. Elective 1 from Specialization II For Major-Minor Specialization 18. Elective 1 from Major Specialization 19. Elective 2 from Major Specialization 20. Elective 1 from Minor Specialization Semester 4 21. Strategic Management 22. Project Work 23. Comprehensive Viva Voce For Dual Specialization 24. Elective 3 from Specialization I 25. Elective 4 from Specialization I 26. Elective 2 from Specialization II 27. Elective 3 from Specialization II 28. Elective 4 from Specialization II For Major Minor Specialization 24. Elective 3 from Major Specialization 25. Elective 4 from Major Specialization 26. Elective 5 from Major Specialization 27. Elective 2 from Minor Specialization 28. Elective 3 from Minor Specialization List of Electives available under each specialization Marketing a) Advertising and Sales promotion b) Sales Management c) Consumer behavior d) PR and customer relationship management e) Product management f) International marketing g) Services marketing h) Marketing research i) Retail marketing j) Logistics management k) Brand management l) Entrepreneurial management m) Strategic marketing management n) Industrial marketing Finance a) Project Financing b) Management of financial services c) Corporate restructuring d) International finances e) Investment banking f) Financial derivatives g) Personal financial planning h) Commodities markets i) Management control systems j) Working capital management k) Management of financial institutions l) Treasury management m) Insurance management n) Financial statements analysis and financial planning Human Resources a) Human resource development b) Organization development and change c) Career management d) Group dynamics and team building e) Human resource counselling f) Industrial relations and labor laws g) Global HRM h) Performance Management i) Personality and Managerial performance j) Conflict resolutions and negotiations k) Event management Systems a) System analysis and design b) Software engineering c) Object oriented programming d) Software project management e) Internet programming and web design f) Business intelligence and data warehousing Operations a) Supply chain management b) Total quality management c) Purchasing and materials management d) World class manufacturing e) Technological excellence f) Technology management Retailing a) Introduction to retailing b) Retail supply chain management c) Retail store management d) Retail store management e) Retail brand management f) Customer relationship management in retailing g) Mall management International business a) International marketing (to be studied along with Marketing specialization) b) International finance (to be studied along with finance specialization) c) Global HRM (to be studied along with HR specialization) d) International business environment e) Global cultural management f) International economics MBA (TOURISM) Semester 3 16. Organizational study 17. Management information systems 18. Tourism, principles and e-tourism 19. Tourism products of India 20. Hospitality and customer relationship management 21. Global tourism geography Semester 4 22. Strategic management 23. Destination planning and management 24. International business and tourism law 25. Eco tourism 26. Project work 27. Comprehensive viva voce Address: Kerala University Campus VJT University Road University of Kerala Senate House Campus, Palayam Thiruvananthapuram, Kerala 695034 |
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