MBA in Marketing Customer Relationship Management is 2 years post gradation course that offers the studies of the customer relationship management in organizations.

Following are the topics covers in course:

Semester -I
Principles of Management
Financial Management
Marketing Management
Quantitative application in Management
Human Resources Management (OB+HR)
STEPPS
Business Strategy
IT Applications in Business MIS
Global Business Management
Business Communication
STEPPS

Semester -II

Market Research
Business Strategy
IT Applications in Business MIS
Global Business Management
Business Communication
STEPPS

Semester -III
Consumer Behaviour
Services Marketing
Integrated Marketing Communication
Brand Management
Customer Relations Management (Part-I)
Customer Relations Management Part-II
Direct Marketing
Retail & Supply Chain Management
Technology in CRM
Dissertation

Semester –IV

Sales Management
Customer Relations Management Part-II
Direct Marketing
Retail & Supply Chain Management
Technology in CRM
Dissertation

Job titles offers after MBA Marketing CRM

Customer Service Executive (Web)
Database Administrator (DBA)
Customer Care Executive
Security Analyst
Financial Planning, Budgeting-Manager
Guest Relations Executive
Head - Corp Communications
Payroll - Compensation-Head Manager
Team & Technical Leader
Audit Manager

Universities that offering the MBA Marketing CRM course in India

Bharathiyar University
Coimbatore, Tamil Nadu ‎

Amity University
Sector 125, Noida, Uttar Pradesh 201303 ‎
0120 244 5252