I want to inform you that the Jamnalal Bajaj Institute of Management Studies (JBIMS) offers Master in Marketing Management Program that is equivalent to MBA Marketing Program.

Here I am providing course contents for this Program:

Jamnalal Bajaj Institute of Management Studies (JBIMS) Master in Marketing Management

Course Contents:
SEM I
Financial Accounting Business Law Cost Management & Management Control Organisational Behaviour Principles of Management Quantitative Methods in Management

SEM II
Personnel Law & Management Managerial Economics Production Management Marketing Management Research Methodology Financial Management

SEM III
Introduction to Computers Effective Communication Human Resources Management Business Environment Taxation

SEM IV
Advertising & Sales Promotion Management Consumer / Industrial Buyer Behaviour Marketing Research Retail Management Social Marketing Sales Management

SEM V
International Marketing Marketing Strategy Product Management / Industrial Marketing Distribution Management & Marketing Finance Special studies in Marketing ( Projects )

SEM VI
Entrepreneurship Management Management of Environment & Productivity Project Management Strategic Management Business Ethics

Contacts
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H.T. Parekh Marg, Churchgate,
Mumbai-400020, Maharashtra, India.
Phone : +91 22 2202 4133 / 5153
Fax: +098 765 4321
Email: web@jbims.edu