Provide the Syllabus of MBA of Madras University

MBA- Marketing Management
UNIT I
Marketing Management Philosophies What is marketing The concepts of marketing.- EMarketing
UNIT II
Strategic planning Marketing Management process Analysis marketing opportunities, selecting target consumers, developing marketing mix. Analysis of macro and micro environment. Marketing Research as an aid to marketing, Marketing Research Process Sales of forecasting Techniques.
UNIT III
Buyer behaviour; influencing factors on Consumer Behaviour Buying situation Buying decision process Industrial buyer behaviour. Market segementation, targeting and positioning; Competitive Marketing Startegies.
UNIT IV
Product policies consumer and industrial product decisions, branding, packaging and labeling New product Development and Product life cycle strategies. Pricing Pricing strategies and approaches.
UNIT V
Distribution Nature of channels channel decision, retailing and wholesaling. Promotions Advertising scope, designing copy, media selection, Sales promotions strategies. Sales force decisions, Selection, Training, Compensation and Control Consumer protection Awareness of consumer rights in the market place.

Madras University MBA Syllabus Distance Education MBA Syllabus
First Year
Management Principles
Quantitative Methods in Business
Organizational Behavior
Management Accounting
Managerial Economics
Legal Systems in Business
Research Methodology and communication
Applied Operations Research
Human Resources Management
Marketing Management
Second Year
Production and Materials Management
Financial Management
Computer Languages for Management
Business policy and Strategic Management
Management Information Systems and Electronic Data Processing
International Marketing
MARKETING
Marketing Research and Consumer Behavior
Advertising Management and Sales Promotion
Sales Management and Distribution Management
Services Marketing
• Retail Marketing
• Rural Marketing
• Industrial Marketing
• Customer Relations Management and
• Relationship Marketing

Fee Structure

SI. No. Nature of Fee MBA I Year MBA II Year
Rs. Rs.
1. Tuition Fee (annual) 60,000 60,000
2. Registration Fee (at entry) 120 0
3. Library Fee (annual) 1,400 1,400
4. Sports Fee (annual) 25 25
5. Special Fee (annual) 1,400 1,400
6. Placement Fee (at entry) 1,400 0
7. Cultural & Youth Festival Fee
(at entry) 35 0
8. Development of Infrastructural
Facilities Fund (at Entry) 35 0
9. Special Computer Lab Fee (annual) 4,600 4,600
10. Field Work 0 0
11. Caution Deposit at entry (refundable) 700 0
12. Matriculation fee 50 0
13. Internet Fee (annual) 500 500
14. ID- Smart Card 100 0
15. Safety Insurance 100 100
Total 70,465 68,025
For more Enquiries:
Enquiry for University College
University of Madras
Chepauk, Chennai - 600005
Phone : 2539 9422