Let me know that what are the main requirements of MBA Marketing Segmentation?

Market segmentation is the identification of portions of the market which allows the firm to satisfy its customers. There are following requirements of MBA Marketing Segmentation:

Durable: the segments should be relatively stable to minimize the cost of frequent changes.

Accessible: the segments must be reachable through communication and distribution channels.

Identifiable: the differentiating attributes of the segments must be measurable so that they can be identified.

Substantial: the segments should be sufficiently large to justify the resources required to target them.

Unique needs: to justify separate offerings, the segments must respond differently to the different marketing mixes.


Bases for Segmentation in Consumer Markets:
Demographic
Psychographic
Geographic
Behavioralistic