The overall aim of the MBA New Technologies course is to provide students the specific knowledge related to the field of Business Management in the Digital Economy.

Duration of program

The program can be completed in one to two academic, or ilimitado.

pletarse time courses within one to two academics, or unlimited time courses.

Curriculum

• Electronic Commerce: A Practical Approach
• Strategic Business Management
• Fundamentals of Management
• Business Plan for the creation and management of SMEs
• Computerized Simulation Business
• Business intelligence in the enterprise (business intelligence)
• Internet Marketing Strategies
• Management of virtual communities: community management
• Systems and information technologies for business management
• Management and customer loyalty
• Internet business models
• The new generation of Enterprise Resource Planning (ERP)
• Practice of marketing and advertising in internet: search engines to web 2.0
• End master project (annual)

Some elective courses:

• Ee-business & e-commerce
• Basic Internet services
• Mobile systems and services for business (m-business), the fourth generation
• Personal data protection
• Red social networks applied to the management of organizations
• Community management
• Social media for business management
• The company and creating value in Web 2.0
• Legislation on intellectual property on the Internet, cybercrime and telecommuting
• Technologies for the creation of a company in internet
• The electronic legal business and electronic signature