Here I am providing sample project report on Volkswagen Company for MBA Students:

Project Report on Volkswagen Company for MBA Students

Preface
The Under Graduate Degree in Business Management is of no such importance until and unless it is implemented in a practical way i.e. to say that this course is not restricted to books only.
This project report is made on the basis of the summer training which I undergone for full fledged period of one months. I had undergone training in the one of the most reputed automobile company in India, i.e. VOLKSWAGEN.
The topic of my training was to know the effective factors of awareness and preferring Volkswagen cars. Under this topic I was supposed to know the customers satisfaction and dissatisfaction and what they desire in their cars.
The training gave me a lot of understanding about the customers views and requirements and their future plans for purchasing and thus I made questionnaire on it and accordingly constructed various graphs on it based on certain analysis.

EXECUTIVE SUMMERY
In each and every management training scheme there is a provision for real time job experience within the academics time period. Call it summer training or corporate training or corporate interaction: the main aim of this is to utilize and implement the theoretical knowledge of class room into corporate world.
It is well said “nothing is much practical than a good theory”. But on very same we can’t deny “Practical is better than theory.” These phrases are opposing to each other but also are complement to each other. Experiencing both in a good dedicated manner really plays a lot in one’s professional life. In the field of marketing there is no expectation with the market.
Field experience is very much necessary for the market professionals. In the stream of business the application of theory is very frequent. From the consumer behavior to consumer satisfaction, we have to study all this in the field of marketing. Marketing is now so much diversified that now it can be done by mere use of mobile phone and internet, the experiencing the real marketing tactics is only possible by working in the field Therefore I am really thankful to my college and Volkswagen for providing me with this opportunity.

INTRODUCTION TO THE TOPIC
Today’s society is warm with urbanization and demonstration effect. With a view towards it, there are drastic changes coming up in all sectors even in the automobile industries. The following information gives an insight about it.
In the present context the companies operate on the principle of natural selection–“Survival Of The Fittest”. Only those companies will succeed which at best match to the current environmental imperatives – those who can deliver what people are ready to buy. But real marketing does not involve the art of selling what the manufacturers make.
Organizations gain market leadership by understanding consumer needs and finding solutions that delight consumers. If customer value and satisfaction are absent, no amount of promotion or selling can be compensating. Hence the aim of marketing is to build and manage profitable customer relationship.
This is a part of the strategic marketing done by every company to achieve its objectives and goals. To maximize the profits and long term plans every organization has to follow a strategic planning. Marketing is much more than just an isolated business function – it is a philosophy that guides the entire organization towards sensing, serving and satisfying consumer needs.
The marketing department cannot accomplish the company’s customer relationship-building goals by itself. It must partner closely with other departments in the company and with other organization throughout its entire value – delivery network to provide superior customer value and satisfaction.
Thus marketing calls up one very one in the organization to “think customer” and to do all they can to help build and manage profitable customer relationship. Marketing is all around us, and we need to know that it is not only used by manufacturing companies, wholesaler and retailers, but also by all kinds of individuals and organizations.
There are four major, powerful themes that go to the heart of modern marketing theory and practice, they are:

BUILDING AND MANAGING PORFITABLE CUSTOMER RELATIONSHIPS.

BUILDING AND MANAGING STRONG BRANDS.


HARNESSING NEW MARKETING TECHNOLOGIES IN THIS DIGITAL AGE.

MARKETING IN A SOCIALLY RESPONSIBLE WAY AROUND THE GLOBE.

What marketing is what it does and what it offers?
“Marketing is a social and managerial process whereby individual and groups obtain what they need and want through creating and exchanging products and value with others.”
“Marketing management is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.”
“Marketing offers some combination of products, services, information, ore experiences offered to a market to satisfy a need or want”.
Marketing is an orderly and insightful process for thinking about and planning for markets. The process starts with researching the market place to understand its dynamics. The marketer uses research methodologies to identify opportunities, that are to find individuals all groups of people with unmet needs or latent interest in some products or service.

The marketing process consists of the following:
Analyzing marketing opportunities.

Developing marketing strategies.

Planning marketing programs.

Managing the marketing efforts.

Attached Files

Project Report on Volkswagen Company for MBA Students.doc (223.0 KB, 78 views)